This modest crossover threatens to increase Ford’s F -150 sales record – Jalopnik

We all love a story about gigantic sanders. Underdogs roll up to challenge deep -rooted companies or business bigwigs, but to win the day. That is the plot of approximately 92% of the 80s films. So, to find out that the long-term, comprehensive, dominant Ford F-15-pick-up may no longer be at the top of the vehicle sales ladder, but can be displaced by a young upStart, feels like either the climbing plot point of a John Hughes-Film over brave Misfit car builders who are the large three or deeppe dedite.

Let’s not let you wait any longer. The vehicle we are talking about is the Tesla Cybertruck. Ha, no, sorry, can’t keep a straight face! The Ford F-150 Lightning alone is handed over the cyber truck. The turnover -threatening crossover in question is actually the Toyota RAV4. Yes, the Japanese Suvlet that was advertised in America in the late 90s with a TV commercial with the undisputed Banger “What do I get?” By English punk legends Buzzcocks.

Here is the thing, however. Jato Dynamics (an automotive analysis company and no “Jet Assisted Take-Off” specialist) reports that Ford sold 460.915 F-150s in 2024, while the RAV4 sold 475.193. But that sales report is not good for the F-250 via F-600 models, while Ford itself counts those F-series models as branches of a single tree.

Mike Levine, Ford’s Product Communications Director of North America, said Road and“All Ford F-series trucks, from F-15 to F-600, share a common cabin architecture from the A-style to the C-Pilder.” Tel Ford’s F-series as Ford does, and you look at more than 732,000 that will be sold in 2024 instead. Add Ford Heavy Trucks, such as the F-650 and F-750, and that count is even higher.

For an even fairer comparison, add the Ford Maverick and Ranger, who behave as more affordable and efficient mini-F series (and yet not far from the size of older F-150s). The cheapest F-150 today costs $ 8,000 more than in 2021, when it could be obtained for less than $ 30,000. In the meantime, 2024 Mavericks have suggested that prices start around $ 24,000, and the 2024 Ranger started with slightly less than $ 33,000. Really, these trucks are neatly headed in as a mini F series, and they certainly have the option to be considered as such.

Yes, 2024 F-150 turnover decreased by 5% from 2023, but Mavericks and Rangers were sold from 126.392 in the US in 2023 to 177.347 in 2024. Even the F-series as a whole raised turnover, climbing of 726.624 in 2023 to 732.139 in 2024. Trucks. Add the heavy trucks (F-650 and F-750) and you get 923,157.

The other consideration is that the RAV4 basis of 2024 suggested that the price was around $ 30,000. Inflation has recently had unpleasant effects on the US economy, and “stagflation”, whereby inflation is exceeding the growth of jobs, is a real concern. So by looking at a microscope on only the cheaper RAV4 and Pricier F-150 is a kind of apples-to-fillet-mignon comparison. You say how cheaper, but still free utility-forward vehicle, improved in sales if the economy hurts? What a surprise.

Combining the sale of Toyotas SUVs and crossovers in 2024, including the RAV4, BZ4X, Highlander, Grand Highlander, Corolla Cross, 4runner, Venza, Sequoia and Land Cruiser, supplies 927.611. In other words, only Ford’s Truck Line -Up competition with the sale of the full SUV/crossover -Line -up from Toyota in 2024, including leftovers such as the stopped Venza, who contributed around 32,000 vehicles on the way to the door. It is almost as if the usefulness of the F series is still needed in many situations.

So is this “sale of region” a victory for the RAV4? Does it turn out to be a larger point about a shift from large trucks to more environmentally friendly crossovers? Not really, and by laser that focuses on the F-150 and RAV4, a rather incomplete image has been painted. RAV4’s sell well, no doubt, and the 2026 only hybrid Toyota RAV4 with its 320 hp PHEV Sport version is something to look forward to. But Ford’s F-series is still around 250,000 ahead in the annual sale, and that is a lot of terrain to cover a single model. The Throne of Ford is certainly safe for the time being, as evidenced by the fact that the RAV4 moved 239,451 vehicles to the 412,858 of the F-series in 2025.