AI-generated “models” have now found their way to the holy pages of Vogue.
In the August-printed edition of Vogue, a Guess advertisement contains an almost too perfect model with a striped dress and a flower patch from the summer collection of the brand. In a very small print it notes that she is made with AI.
Although Vogue states that the AI model was not an editorial decision, the fashion magazine still confronted online with considerable recoil. Some critics went so far Call it The “downfall of Vogue.”
The downfall of Vogue. Their covers are waste. No creativity. And now use AI. https://t.co/baykacuqb0 pic.twitter.com/8lgjzofxwy
– ren (@streetlightsy) July 24, 2025
A X user placed”Did the Vogue Magazine subscription subscription terminate, because the latest magazine AI models used ??? in Vogue? AI models in Vogue?”
Did the Vogue Magazine subscription have to end that I had had for years because the latest magazine AI models used ??? In vogue? AI models in vogue? pic.twitter.com/vvzmipehkx
– Julius? Lorde Summer (@webbymcgee) July 23, 2025
Although the model generated by AI appeared in an advertising campaign instead of a fashion editorial, that is for many next to the point. “Note for publications that do things like this: it makes you cheap and chintzy, lazy and hasty, desperate and struggling,” Another user wrote.
Note for publications that do things like this: it makes you cheap and chintzy, lazy and hasty, desperate and struggling. A successful company does not have to do things like this; We have to strengthen this optics https://t.co/ZH5W5G8GU4
– Charles Bramesco (@intothecrevasse) July 24, 2025
This is not the first time that an AI model has appeared in vogue. The Vogue Portugal number of June 2024 contained an AI-generated model on the cover, while the May 2023 edition of Vogue Italia AI used to create the background of a cover with Bella Hadid.
As AI is embedded more and more in our daily lives and workflows, it now infiltrates both digital and even analog media. Fast Company reported earlier that one in three Gen Z-consumers now makes purchasing decisions based on recommendations of influencers generated by AI, according to WHOP research, a marketplace for digital products. Can the same apply to models generated by AI?
Seraphinne Vallora, the company behind the advertisement, created the AI model after he was approached by Paul Marciano, co-founder of Guess, via Instagram DMS. Their Instagram -pageWho has more than 225,000 followers, has hundreds of comparable AI-generated super models all that all meet the same Eurocentric beauty standards, deprived of human defects or unique characteristics.
The founders told the BBC They tried to contain more diverse models, but those messages could not grow. (Fast Company has contacted Vogue, Guess and Seraphinne Vallora for comment.)
When An X user wrote”As if beauty standards have not become unrealistic enough, girls will now compete and compare themselves with women who are not even real. Incredible work everyone.”
#Vogue #model #Backlash #quickly