Ray Schultz of Publishers Daily interviewed Cory Baldwin, Managing Director of Forbes Vetted, about a new podcast and video series called “Forbes Talks Shop.”
Cory Baldwin: The series is presented by the Forbes Vetted editorial team, featuring Forbes editors Kim Peiffer And Spencer Dukeoff leading interviews and designing content. In each episode, our presenters will be in conversation with inspiring external talent, especially creators and entrepreneurs who are building strong followers or highly engaged communities. Some of the voices you can expect to hear include: Megan Roup, Jenni Kayne, Lilli Reinhart, Hannah Bronfman and more.
Publishers daily: We noticed a reference to ‘product journalism’. Does this mean you will act as influencers?
Cory Baldwin: ‘Product journalism’ refers to Forbes‘ editorial approach to e-commerce content, which is based on research, expertise, first-hand testing and transparency. When creating our shopping guides and supporting commercial content, our focus is on storytelling and service: helping readers, listeners and viewers make informed purchasing decisions and discover new products and services they may be interested in.
With ‘Forbes Talks Shop’ we hope to inspire listeners by giving them a glimpse into the lives of fascinating people and the products they use every day. When we feature products or tools that guests mention, they are there organically and editorially.
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