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Revenue Operations (Revops) is undergoing rapid transformation, according to a study by Wakefild RSearch and Salesloft.
Traditionally, many organizations considered Revops as a sales support and reporting. The study, “The rise of Revops to the C-suiteRevops found a much greater role in the way in which organizations plan business performance, predict and manage.
The study showed that 73%of companies now have a C-suite role that is directly devoted to Revops, where teams work closest with COOs (26%), CEOs (25%) and CFOs (24%).
The study also showed that the companies see the strongest results that embedded Revops in predicting, planning and cross-functional strategy. These organizations report better coordination between sales, marketing and customer success, as well as more agility when market conditions change.
Dig deeper: what is behind the rise in rolls such as GTM engineer, Revops -Engineer and GTM Ops?
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About the author
Mike Pastore spent almost three decades in B2B marketing, as an editor, writer and marketer. He wrote for the first time about marketing in 1998 for Internet.com (later Jupitermedia). He then worked with marketers at some of the best known brands in B2B Tech Creating Content for Marketing Campaigns at both Jupitermedia and Quinstreet. Before he came to Third through Media as the editorial director of the Marchech website, he led the question generation at B2B Media Company TechnologyAdvice.
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