The new Jordan Luka .77 hits ‘Chile Red’

Despite carrying the same title, the Jordan Luka .77 has literally taken on a new form as it runs parallel to the tentpole sneaker. While the sole remains relatively untouched, you’ll see plenty of changes above, with the lace overlay crucially removed to prioritize and widen the mesh quarter. The spelled out “Jordan” text on the side adds some visual punch, while the heels alternate between “77” text and a graffiti heart logo, a building signature of Doncic’s shoes. For colorway #3 of this new build, the Luka .77 reaches for an attitude-filled “Chile Red” surrounded by a white and rubber sole for grounded interplay.

The Jordan Luka .77 “Chile Red” will land sometime this month (January ’26) and will retail for $105. Check out the official images below and check out our Jordan Release Dates 2026 hub for more information on the imprint’s full spring roster.

Matt Varga is an editor at SneakerNews. Initially pursuing a degree in Video Art and Technology, he moved into video editing and writing in the music business, primarily in the fields of hip-hop and electronica. A long-standing interest in sneakers led him to switch to shoes. He is an avid collector and his favorite sneaker of all time comes down to the Air Jordan 1 ‘Black Toe’ and the Air Jordan 5 ‘Laney’, his very first pickups. When he’s not writing, you can find Matt cooking, traveling, going to concerts and, weather permitting, on the handball court.