Tiktok prepares an update for its community guidelines, which determine the rules for participation in the social video platform, as well as which standards the company uses to determine the videos it is for your feed. Although the update largely rewrites the original text because of the simplicity, there are a few items that jump out of the new revision-in particular how Tiktok prioritizes the market, how deep the experience per user personalizes and a small change in the type AI-generated content that is permitted.
Nowadays, social media companies must meet a series of regulations worldwide, such as the UK’s Online Safety Act (OSA), the EU’s Digital Services Act (DSA) and the US’s Take It Down Act, which partly led to policy re -provisions on some platforms, as with yesterday’s update to Bluesky.
The changes of Tiktok, which go live on September 13, 2025, are not so substantial because it seems that the company often simply rewrited text for clarity.
However, one section with different additions in the updated guidelines includes the Rules for Live -Makers van Tiktok.
The company warns makers that they are responsible for everything that happens during their live session, even if it includes third-party tools, such as real-time translation or speech-to-text aids to read comments from viewers. Tiktok advises makers to check those tools to ensure that they do not violate the rules via these third -party services.
Another remarkable addition to this part introduces new guidelines for commercial content.
Tiktok emphasizes that commercial content must be announced. It also immediately states that it will reduce the visibility of content that users dedicate “to buy products off-platform in markets where Tiktok Shop is available.”
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The company also says it is that Adjust the search results of users.
Although the earlier version of the guidelines said that Tiktok has provided “search suggestions” that were relevant to the user, the new guidelines say that both “search results and recommendations can see different for everyone.” The guidelines explain that Tiktok uses information, such as your searches in the past and what you have viewed to make the search results more relevant.
The updated rules show that comments are also personalized.
Tiktok says that comments are sorted based on signals such as answers in the past, likes and reports. Again, this means that the commentary section looks different from user to user.
The Section about ai -content has not changed dramatically, although the language here has become less extensive in describing what kind of deepfake content is not allowed. Tiktok previously forbade content that “fake authoritative sources or crisis events share, or show falsely public figures in certain contexts,” it said. “This includes being bullied, making an approval or being endorsed.”
That has now been replaced by language that says that Tiktok does not allow content “that is misleading about matters of public interest or harmful to individuals.”
It is interesting to note that the language that refers to AI notes has been removed. (Perhaps Tiktok has been cleared the road for notes approved by celebrities by celebrities?)
In some cases, the language in the guidelines has been simplified, as in the case of the For You Feed (FYF) Section for Suitability Standardswhat that no longer has A long list of what is not eligible if FYF is eligible contents. Instead, details about the non -intended content are spread over the many different sections of the updated community guidelines, making it less useful to refer, because it is no longer all in one place.
It is also worth noting that Tiktok has changed the language in which the reason is explained why it is concerned with the extent of content.
In the past, the company said that the process kept the platform ‘safe, reliable and lively’. Now it describes content moderation as helping Tiktok to be a ‘safe, fun and creative place for everyone’.
It seems that “reliable” has received the ax. Uh-oh.
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