The Finance Minister urges LIC to go mobile first to achieve insurance for all

The Finance Minister urges LIC to go mobile first to achieve insurance for all

Financial Services Minister M. Nagaraju has urged the Life Insurance Corporation of India to strengthen digital marketing and adopt a mobile-first approach to help achieve the national goal of “insurance for all”. | Photo credit: Manvender Vashist Lav/PTI

Financial Services Minister M. Nagaraju on Saturday asked LIC to continue adopting digital marketing and mobile-first approach to ensure realization of the national goal of “insurance for all”.

Life Insurance Corp (LIC) has consolidated assets under management of Rs 57.23 lakh crore and a return of 8.9 per cent on policyholders’ funds, backed by a strong capital adequacy ratio, a finance ministry statement said.

Incentives for growth

This corpus can be used to stimulate the growth of startups and alternative investment funds. The importance of improving persistence rates, especially among low-ticket policyholders, through concerted pressure and continued follow-up was underlined, the report said.

Systemic role

Nagaraju said LIC is not just an insurance company but a Domestic Systemically Important Insurer (D-SII) and this designation by insurance regulator IRDAI comes with great responsibility as LIC’s stability is synonymous with India’s financial stability.

Product shift

Speaking at LIC’s strategy meeting in Mumbai, the Secretary also highlighted the transformation of LIC’s product portfolio, with a strategic shift towards high-growth non-participating products.

Continued adoption of digital marketing and mobile-first approach was urged to ensure realization of the national goal of insurance for all, Nagaraju said.

Published on January 17, 2026

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