US President Donald Trump started a trade war with Canada and the rest of the world in April 2025. Global markets reacted negatively, but the impact on the Toronto Stock Exchange in particular was very short-lived. Instead, Canadian domestic stocks showed collective strength and went on a bull run.
The rally that started six months ago, including the 30,000 milestone on September 30, has been a sight to behold for investors. At the time of writing, the TSX is up nearly 22% year to date, with more room to climb. Many shares from different sectors flew under the radar at the beginning of this year, but today they are crying out for buying action.
Eye care kits (TSX:KITS), in the consumer discretionary sector, is a double your money stock, evidenced by its strong performance so far in 2025. At $13.86 per share, its market return is +64.4%. Furthermore, the +427% return over three years makes this an excellent choice for growth investing.
Business overview
Kits Eyecare is now a leading vertically integrated eye care provider since entering the specialty retail business in 2002. The $575 million company operates a digital eye care platform in the US and Canada. Customers can visit optical e-commerce websites such as KITS.com, KITS.ca, OptiContacts.com and ContactsExpress.ca for a convenient, personalized shopping experience.
Grand View Research, a market research and consulting firm, expects the North American eye care market to reach $49.9 billion in revenue by 2030. This represents a compound annual growth rate (CAGR) from 2025 to 2030.
Roger Hardy, co-founder and CEO of Kits Eyecare, said: “The company is a category leader in innovation. Its ongoing mission is to make eye care easy.” For the Canadian market, the CAGR forecast from 2024 to 2030 is 6.3%. By 2023, contact lenses were the largest revenue-generating product.
Groundbreaking technology
In terms of consumer awareness, KITS is a popular, fast-growing eye care consumer technology brand. In July 2025, the company launched OpticianAI, a proprietary artificial intelligence (AI) platform designed to provide a seamless and personalized way to purchase eye care.
Kits Eyecare describes OpticienAI as a groundbreaking technology; it is intuitive and interactive. The AI platform combines digital innovation with optical expertise. “We’ve taken insights from more than a million customer journeys and turned them into a technology that delivers unparalleled personalization,” Hardy added.
Cornerstone of the company
The Vancouver-based company went public in 2021 after reaching 500,000 customers in the fourth quarter (Q4) of 2020. Fast forward to the third quarter of 2025, and the active customer base has grown to over one million.
KITS benefits from a younger, digitally native customer base consisting of Millennials, Gen Z and Gen X. Repeat buyers specifically account for more than 60% of sales. According to management, customer loyalty remains a cornerstone of the company.
Based on preliminary unaudited Q3 2025 results, total revenue increased 25.1% to approximately $52.4 million compared to Q3 2024, despite multiple headwinds. The number of new customers increased by 27.6% year on year to approximately 99,000.
Crystal clear
Kits Eyecare deserves serious attention because of its fast-growing business model. Strong revenue growth, customer loyalty and groundbreaking technology are compelling reasons to invest in the stock. The potential of KITS to double your money is crystal clear.
#double #money #supply #believed