The rancid, unfiltered AI companions of Grok can get the headlines for their loosened and often NSFW reactions, but it is Grok 4, the newest model of Xai, which has been running the sales of the app lately.
Elon Musk’s Xai launched Grok 4 late on July 9 and by Friday 11 July, Grok’s gross income on iOS had risen no less than 325% to $ 419,000, an increase of $ 99,000 the day before the launch of grok 4, according to the grok 4 App figures.
GROK continued to reach higher than the usual income in the days after the launch of the new model, with gross income in the high $ 367,000 for a few days before he fell to $ 310,000 on July 14.
In addition, the daily downloads of the Grok iOS app had risen by 279% to 197,000 by 11 July, an increase of 52,000 before Grok 4 was launched.
But after the addition of the AI companions of Grok the next week, on July 14, the jump in downloads and income was less pronounced. Although curiosity about the companions probably led more installations, the function is not yet ready to be an important money maker for the company, even though it was only available for “Super Grok” subscribers who pay $ 30 a month.
The iOS downloads of Grok worldwide rose 40% on the day after the companions were launched, and reached 171,000 daily installations, but sales rose by only 9% and reached $ 337,000.
So although it is clear that there was an impact of the launch, it is definitely smaller than the launch of the new AI model.
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Given the expensive new grok subscription offering, Timed In addition to the launch of Grok 4, it is not surprising to see that even a smaller increase in the number of paying subscribers could generally generate the iOS income from Grok.
The company announced that, in addition to Grok 4 and Grok 4 Heavy, it would also offer a $ 300 subscription a month with the name SuperGrok Heavy, the most expensive plan to date. The plan offers subscribers early access to Grok 4 Heavy and other new functions, said Xai, but it is more expensive than comparable plans of other large AI providers, including OpenAi, Google and Anthropic.
It is interesting to see this question for Groks subscription plans, although the AI initially consulted the X reports of Elon Musk for answers. Xai has tackled this problem since then.
The interest in the new model also rode shortly after the launch of Grok in the Grok ranking in the American App Store, making Grok the number 3 top app by 12 July and number 2 in the productivity category.
That interest has fallen somewhat in the past week – the app is now no. 17 in general – although it is still number 2 in productivity, according to data from app figures.
App figures notes that it focused on iOS data for this analysis, because that data set is currently more extensive than data from Android devices. The latter is only available to 14 July so far, because the AppFigures model needs more time to process Google Play data.
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