Advanced driving assistance systems (ADAS) are based on technology -based functions to help drivers to stay safer on the way, and they have been surprisingly long. For example, the rear view camera appeared for the first time at the Buick Centurion Concept Car, a Bubble-Top beauty that debuted in GM’s 1956 Autorama. It would take until 1991 before a backup camera was available in a mass production vehicle, the JDM Toyota Soarer, and another 11 years before the first car in the US offered the technology: the Infiniti Q45 of 2002.
Fast forward to 2014, and National Highway Traffic Safety Administration (NHTSA) made rear -view camera systems mandatory on almost all light vehicles sold in the US, starting with the model year 2018. Even before that time, the Insurance Institute for Highway Safety -Data from 2017 showed that the rear views that were reversing -” -crash “with 17% in general and with 36% in drivers aged 70 and older. Yet car manufacturers are still struggling with the function in one way or another: Ford has just recalled 1.1 million trucks for broken rear view cameras.
NHTSA raised the bar again in 2024 when it announced a new rule relating to automatic emergency brakes (AEB). The short story is that AEB is required on American light vehicles from the model year 2029. Per NHTSA it helps to save 360 ​​lives each year and at the same time prevent around 24,000 injuries. Although rear -view cameras and AEB are the only ADAs that are literally required by the government, those requirements are not the only reason for the growth of safety technology.
ADAS is needed for crash tests
It is also worth noting that NHTSA has found a way to make certain ADAS mandatory without having to go through the hassle to make them mandatory: it has added tests for pedestrians AEB, lane assistance, blind-spot warning and blind-spot intervention to the NCAP 5-Star Safety Rating program. In this way, cars can still be technically legal for sale in the United States without the functions in question, because they are not really necessary, but they will find it difficult to find customers because they have lower safety assessments.
It is a similar story with the IIHS. A vehicle does not have to earn top status of safety to reach the dealer, but it will not get that assessment unless it has the ADAS needed to meet the test criteria of the group for the prevention of pedestrians at the front. This will in turn limit how many people put that vehicle on their shopping lists.
With that in mind, some people think that the rise of ADAS technology is more driven by the need to look good in the eyes of the test organizations than in response to customer demand. Because the IIHS always seems to be increasing his standards-as the new crash tests of the second row on the second ride, it ensures that the prices of cars go up. That is why the famous designer Giiororgetto Giugiaro said that “safety is a luxury today”, after his recent crash.
Which ADAs really want customers?
So what do customers want? Autopacific recently analyzed that exact question as part of his Future research study for attributes. One of the best answers, it turns out, is hands -free driving such as that of GM’s Super Cruise and Ford’s BlueCruise. (Autopacific did not call Tesla technology by name, perhaps because of Tesla who cried out so-called “completely self”; it immediately passed a stopped school bus and in a “child” during testing.)
43% of those who were investigated by Autopacific Wanted Hands-Free Row Systems in their next vehicles and bind it for the first place on the list of most common functions with a different form of ADAs: reverse automatic brakes. What is especially remarkable is that the autopacifical study looked at the question of all functions, not only safety technology and those just mentioned systems are at the top of the entire list. Sunroaks were in second place, followed by the institutions of the driver’s profile.
In fact, nine out of 15 most dedicated characteristics represented in the ADAS study, including adaptive cruise control with Stop and Go (40%), lane change (39%), Achterste Cross-Traffic Alert with rear car-braking (38%), Emergency development help (37%) and a major detection). Real self-driving not the version of Tesla-Verscheen also twice, once combined with an option for drivers control and once without. This can mean that there is actually much more demand than we thought.
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