Bitcoin entered 2025 with high expectations, delivering a mix of progress, setbacks and market turbulence that reshaped sentiment around the asset.
But it hasn’t been a smooth ride. As the year progressed, Bitcoin experienced the good, the bad and the ugly, from big wins and institutional adoption to setbacks, controversies and unresolved challenges.
The good
Shortly after US President Donald Trump took office, he approved the creation of a US strategic Bitcoin reserve and a stockpile of digital assets. This development paved the way for greater adoption of BTC, with institutions and US states opening their doors to the leading cryptocurrency.
Flows into the US spot Bitcoin exchange-traded fund (ETF) market rose and remained high. Several countries have also passed laws that extensively regulate Bitcoin and other digital assets.
Most companies gained exposure to BTC through ETFs, while others became Bitcoin Treasury companies and acquired the digital assets directly. This continued demand from institutions and retail investors fueled the momentum that drove BTC to multiple all-time highs (ATHs) this year. Between July and August, BTC performed well, becoming the fifth largest asset in the world by market capitalization and surpassing Google. Before the market deteriorated in October, BTC rallied to an ATH above $126,000.
The bad
On the networking front, the Bitcoin mainnet didn’t see any major developments aside from the adoption and scaling of layer 2 chains like the Lightning Network. While developers are eager to expand Bitcoin’s usefulness, the network’s programmability is somewhat limited. Bitcoin’s unique dynamics have made the network somewhat distinct from the broader crypto ecosystem.
In 2025, BTC’s correlation with the traditional financial sector increased and the asset became more sensitive to macroeconomic catalysts. This growing correlation came from rising institutional investment as capital from corporate entities linked crypto assets to traditional finance.
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Additionally, the Bitcoin network saw increasing mining problems and expanded hardware. While this strengthened security, it also led to miner capitulation, forcing some miners out of the network.
The ugly one
Demand stopped growing after a major liquidation that wiped out $19 billion in market value in early October. It marked the first negative October returns since 2018, and big BTC buyers haunted the market. BTC has fallen to prices below psychological levels and is currently struggling to stay above $90,000.
With bears dominating in recent months, the state of the market has dashed investors’ hopes for another rally before the bull phase ends. Currently, all technical indicators point to the market being at the beginning of a bear cycle, which has had a significant impact on the profitability of both miners and investors. Investors are shifting to traditional assets such as gold.
Interestingly, the four-year Bitcoin cycle may have come to an end in 2025. Experts now emphasize that subsequent BTC rallies will be driven by demand waves, rather than the quadrennial halving events.
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