The AIG Women’s Open enjoyed a bumper rise this week and hit a number of new peaks in terms of the broadcast audience and digital reach and involvement.
More than 47,000 fans attended the five days of the championship at Royal Porthcawl, making it the largest women’s sporting event ever in Wales. Families and children were present in large numbers with nearly 2500 children (about 5% of the total presence) who go past the long -term children of the R&A, Go Free Initiative.
The AIG Women’s Open has made considerable progress in conquering a larger TV audience share in the UK, with the first two rounds that attract the highest average audience of the championship for the first and second days on Sky Sports.
The involvement of digital fans was also strong with an increase of 144% on an annual basis in the YouTube views, an increase of 93% in the number of hours viewed and an increase of 133% in assignments.
On social media, the AIG Women’s Open Instagram account reached its highest day of engagement on Saturday. To date, there has been an increase of 221% on an annual increase in the impressions/views of social media during the week compared to 2024 and the growth of social followers had increased by 316% compared to last year.
Grow every year
Mark Darbon, Chief Executive of the R&A, said: “The open of the AIG Women makes considerable steps across the board.
We are pleased with how many fans attended this week and the number of fans who have tailored and deal with our digital platforms.
This championship is a worldwide important event and is extremely important for women’s sports and golf in particular.
“We are grateful to AIG and all our partners for their incredible support in continuing to increase the championship and it is pleasant to see how this resonates with fans.
We have given the fans creative and innovative ways to get in touch with the championship and the players and you can see how much they enjoyed that opportunity. “
The 2026 AIG Women’s Open is played in Royal Lytham & St Annes from July 29 to August 2. Visit for more information or to book tickets or hospitality www.aigowomensopen.com
Previous attendees
2023 Walton Heath 51,000
2024 St Andrews 52.887
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