Pixdeluxe | E+ | Getty Images It often starts small. A little concealer. A tinted moisturizer. Maybe an eyebrow gel that goes from borrowed to purchased. For many men, like Daniel Rankin, makeup has gone from something taboo to a way to make them look less tired and more polished. “I remember thinking, ‘Am I […]
Carly Xie looks at facial mask items at the Face Shop, which specializes in Korean cosmetics, in San Francisco, April 15, 2015. Avila González | San Francisco Chronicle | Hearst Newspapers | Getty Images On a recent Saturday at a Ultimate beauty store in downtown Manhattan, Denise McCarthy, a mother in her forties, stood in […]