Latest Updates Around The World
As interest rates fall and buyer demand returns, brokers face a crucial moment to restore visibility and trust before customers are ready to transact. To win listings in a recovering market, agents must show up with purpose, be consistent and be where customers are looking for buying information. Chris Mumford, VP and CMO of Marketplaces […]
Today’s agents face one of the most complex operating environments in modern real estate, characterized by tight inventories, compressed margins, shifting commission structures, rapid technological change and increasing demands for profitability and efficiency. As brands rethink how franchise support directly impacts performance, Coldwell Banker is reshaping its model around specialization, data-driven decision making and high-touch […]
Real estate has always been a people-first business, but in today’s market, relationships are being redefined by technology, data and global reach. Few leaders understand this balance better than Chris Lim, Chief Growth Officer of REMAX. In this conversation, Lim shares how human connection, innovation and brand trust continue to shape the next era of […]
The new Coldwell Banker brand campaign marks a pivotal evolution for the 119-year-old real estate powerhouse. Vice President of Marketing Brandon Newman, who joined the company after a career at luxury car brands such as Mercedes-Benz and Aston Martin, is leading the charge to shift the narrative from transactions to transformation, helping people “live well […]
