The rise of alternative drinks: why the fitness industry is driving the sober-curious movement – Muscle and fitness

For decades, nightlife has strongly shaped social culture in the United States. Friday nights were for both happy hour and after hours. Saturdays were for recovery and then gathering for round 2. Sundays were then for guilt or redemption. Now? Saturday mornings are for PRs, long runs, cold plunges and coffee meetings. The ritual has […]

Editors’ Choice: The 10 Best Health & Wellness Brands You Need to Know – Muscle & Fitness

The new year always brings a renewed sense of momentum in health and wellness. That energy can be found in smarter and more sustainable ways. With longevity taking center stage, readers are rethinking how they train, recover, and fuel their bodies for the long haul. From high-end at-home fitness solutions and performance apparel to innovative […]

How Solbasium Put Red Light Recovery on the NFL Sidelines – Muscle & Fitness

For years, athletic recovery lived in the background of a performance culture – important, but rarely worthy of headlines. Training programs focused on strength, speed and strategy, while recovery was considered an afterthought, something to be addressed only when the body broke down. That paradigm has been flipped over the past two decades, driven by […]

How Solbasium Put Red Light Recovery on the NFL Sidelines – Muscle & Fitness

For years, athletic recovery lived in the background of a performance culture – important, but rarely worthy of headlines. Training programs focused on strength, speed and strategy, while recovery was considered an afterthought, something to be addressed only when the body broke down. That paradigm has been flipped over the past two decades, driven by […]

Why Christian Harris trains in the Reebok Nano X5 Edge: stability, speed and hybrid strength – Muscle strength and fitness

Reebok may have a storied heritage dating back to 1895, but the brand’s commitment to athletic footwear seems as fresh as ever, with endurance athletes like Christian Harris often choosing to compete in the company’s FloatZig sneakers to crush CrossFit and Hyrox competitions. However, when it comes to his training, Harris is putting his best […]

Artificial Sweeteners, Gut Health and Why Linear Bar is the Smarter Protein Choice – Muscle and Fitness

If you’re into health and fitness, you already know the struggle: You want convenient, protein-packed snacks that fuel your muscles and recovery, but you don’t want to sabotage your long-term health on the go. If you walk into a supplement store or browse the snack bar, you’ll find protein bars packed with artificial sweeteners like […]