There isn’t enough room for every talented Nike-sponsored hooper to be a signature athlete, but that doesn’t mean those at the next highest level don’t have qualities of their own. In December 2024, Washington Wizards guard Jordan Poole caught our attention with a “Milk and Cookies” GT Cut 3 PE inspired by his favorite post-game […]
Could we be entering a new golden age of Nike Basketball? Given the heights the sub-brand reached in the 90s and 2010s, we’ll hold off on doing this until we get some really strong signals. Nevertheless, as evidenced by the sub-brand’s Halloween 2025 offering, Beaverton is clearly focused on restoring the energy that devotees last […]