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How the Asian Paints BCCI partnership is changing cricket branding in India Check out the topics below in this post Switch The Asian Paints BCCI partnership has been officially announced, marking a major milestone in brand development in Indian cricket. With Asian Paints becoming the official color partner of the BCCI, the partnership will strengthen […]
In January 2021, when conglomerate Aditya Birla Group announced its grand entry into the stable paint industry with a huge capital investment that was subsequently increased to Rs 10,000 crore, the clear target was market leader Asian Paints, which dominated more than half the market share in decorative paints. Analysts then started calling this the […]
