The new awareness campaign of the life insurance industry is reaching 35.5 crore people across all channels

The campaign went beyond traditional forms of advertising and became visible thanks to the cricket series between India and South Africa | Photo credit: iStockphoto The life insurance industry’s new awareness campaign, aimed at addressing the challenge of low insurance penetration in India, has been able to reach around 35.5 crore people across all channels […]

Bajaj Life Insurance has partnered with Mirae Asset Sharekhan to expand its life insurance offering

Mirae Asset Sharekhan customers get access to a curated portfolio of Bajaj Life Insurance products, including term insurance, unit-linked insurance plans (ULIPs) and retirement-focused offerings. | Photo credit: iStockphoto Bajaj Life Insurance has entered into a strategic partnership with Mirae Asset Sharekhan to offer a range of life insurance solutions to the asset management platform’s […]

Ageas Federal Life Insurance launches a new brand identity

Ageas Federal Life Insurance brand ambassador Sachin Tendulkar and Managing Director and CEO Jude Gomes Ageas Federal Life Insurance unveiled its new brand identity on Tuesday, introducing a refreshed logo and the brand promise ‘Har Wada Mumkin – Promises Made Possible’. Managing Director and CEO Jude Gomes launched the new identity together with brand ambassador […]

LIC Q2 preview: APE may decline 10% YoY on high basis, but margin stability provides comfort. 7 things to follow

Life Insurance Corporation of India (LIC) will announce its September quarter results on Thursday, with the country’s largest life insurer expected to report a 10% year-on-year decline in its Annual Premium Equivalent (APE) – a key sales metric. The range is pegged at Rs 14,840 crore to Rs 16,380 crore as per four brokerage estimates. […]

After the rebranding, Generali Central is launching the first brand campaign for both general life insurance

Following the rebrand, Generali Central Insurance and Generali Central Life Insurance announced the launch of their first brand campaign on Monday. After public sector lender Central Bank of India joined Generali Group as a joint venture partner earlier this year, this is the first joint branding campaign of its kind between the life and non-life […]