Ageas Federal Life Insurance launches a new brand identity

Ageas Federal Life Insurance brand ambassador Sachin Tendulkar and Managing Director and CEO Jude Gomes

The new logo features two unifying arcs symbolizing protection and guidance, with a color palette of orange and violet representing optimism and confidence respectively. Gomes stated that the identity reflects the company’s commitment to simplify insurance and make financial protection more accessible across India.

The rebranding comes as the company shows strong financial performance. Ageas Federal ranks fourth among private life insurers in terms of solvency, with a solvency ratio of 270 percent as of March 2025. The company achieved 13 percent year-on-year growth in individual annual premium equivalent for the period ending October 30, 2025, exceeding the expected 9 percent growth for the sector. It also maintained an individual claims settlement ratio of 100 percent for FY25.

Ageas Federal, a joint venture between the Ageas Group and Federal Bank that started in 2008, operates through more than 3,770 branches, including branches of partner banks. As of March 31, 2025, the company has issued over 19.71 lakh policies with a sum assured of over ₹27,558 crore and manages assets worth over ₹18,956 crore.

Published on December 10, 2025