Mortgage prices are rising as a leading ban disrupts lenders

“We’re seeing lead costs move higher across the board,” said Praveen Chandramohan, senior vice president at Cotality Mortgage Data Solutions. “Because the ban removes a large, low-cost data source, lenders are reallocating these budgets to bid-based environments.” Chandramohan said that competition on platforms such as Googling Third-party ads and lead aggregators increase the cost per […]

The $119 million reason to never give up a cold lead

The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Never stop following up on messages (unless they officially unsubscribe). Be more creative with your follow-up and diversify your delivery. Make your follow-up easier by introducing automations. What does it take to achieve real success? Thomas Edison’s life offers a clear answer: perseverance. He […]