Why M/I Homes is spec-heavy ahead of the spring selling season

M/I Huizen’ Earnings figures for the fourth quarter of 2025 Details were revealed this week about how one of the country’s top 20 homebuilding companies will pursue a contrarian, spec-heavy strategy. Based on the company’s geographic footprint, product lineup and construction operational efficiencies, M/I executives are betting that a measured spec strategy will pay off […]

How hybrid activities improve builder performance

Today’s homebuyer moves at a digital speed. They expect answers in minutes instead of hours, and seamless conversations across websites, SMS and digital campaigns, with personalized guidance without delay. Builders, meanwhile, are investing more heavily in digital marketing platforms and lead generation tools. Yet Online Sales Consultants (OSC) response rates have not kept pace with […]

Manufactured housing is growing in popularity, but the negative stigma remains

As the housing market prices more and more Americans, federal lawmakers are taking a closer look at manufactured housing as a more affordable supply alternative to a traditional self-built home. Nevertheless, misconceptions about new housing developments – that they are dilapidated, ugly or unsafe – continue to plague a segment of the single-family home market. […]

Confidence among homebuilders drops in January, despite the easing of mortgage interest rates

Homebuilding executives are entering the new year with a bleak outlook on the housing market as buyer hesitancy, shaky consumer confidence, shrinking profit margins and increased incentives weigh on the sector. The National Association of Home Builders (NAHB)/Wells Fargo The builder confidence indicator for the housing market index (HMI) remained negative at 37, down two […]

Invitation Homes’ $89 million ResiBuilt purchase brings in-house construction

Invitation Houses‘$89 million acquisition of ResiBuilt – one of the table-setters of housing M&A in 2026 – is a “small” deal that could change the rules of engagement and shift the balance of competitiveness for two adjacent ecosystems. Here’s the context: Single-family rental REITs, with a few exceptions, have historically been home buyers. Single-family builders […]

Lennar is selling majority stakes in multifamily businesses, signaling a strategic change

Lennar announced this on Tuesday TPG Real Estate has acquired a majority stake QuarterLennar’s multifamily vertical. Lennar will retain a minority stake, but the deal signals a strategic recalibration as the builder’s multifamily business suffered a significant net loss last year. Lennar’s multifamily business suffered an operating loss of about $75 million in fiscal 2025, […]