Sarah Wolak: Since it’s your first week at Go, I wanted to ask how you got into the role.
Jay Promisco: Ultimately, I just met the founders and the investment team behind them [majority owner] Jordan Hansell, and spent a lot of time making sure we were culturally aligned, looking at the business the right way, and whether we saw the opportunity the same way, whether that made sense. It was just by grace that I was introduced to a bunch of like-minded people at the same time.
SW: What were the signs that you and the Go team were culturally aligned and a good fit? Did you want to lead a company or was this unexpected?
JP: I was looking for something different in the industry. I wanted to find someone who wanted to run the business the same way I did. And within today’s mortgage world, there are a lot of legacy companies that are kind of stuck looking at the business the same way they’ve been looking at it for the last twenty years. And I was looking for an opportunity where I was thinking about building the mortgage business in the future, not building it the way it needs to be done today.
SW: How do you plan to use that mentality to run Go Companies and, more specifically, GO Mortgage?
JP: It’s about looking at processes, procedures, customer experience, technology and how can I improve the customer experience in every transaction we do? It’s about leveraging technology and people, and reimagining workflows and reimagining the customer experience, on a sustainable model that is repeatable.
SW: This is interesting, especially as lenders are under pressure to help their customers through the housing affordability crisis. How do you envision leading GO Mortgage to help borrowers at a time when many are looking to acquire homeownership but may not know how or where to start?
JP: It is primarily about education, and then also about the availability of products. One of the things that drew me to Go was their very broad suite of products – especially in the first-time homebuyer space, whether it’s down payment assistance programs, education programs, or we have a construction division specifically, where we make renovation loans.
We think that construction space and construction loans will play a major role in the coming years – and probably for the foreseeable future – as everyone wants to create more housing. We can help with this through construction financing and do not have to be dependent on large builders. But for the people who want to do it themselves, we will also help them through that process.
But it’s education first and preparing borrowers for the experience in a meaningful way, and guiding them on that journey with a wide range of products so that we’re giving people not just the loan we want to give them, but the loan that’s right for them.
SW: I’m glad you brought up construction loans because I understand this is something that really sets GO Mortggage apart. How do you see GO’s product positioning as an industry leader? Do you have any predictions on what you think the construction loan market will look like in 2026?
JP: There are a few different paths. We have both a stick-built construction and a production construction. The newly manufactured homes look absolutely phenomenal. We offer two different versions: With manufactured construction, we can have someone build a house in less than a year. And we have relationships with other dealers across the country, which allows us to get more inventory available faster. Stick-built construction loans certainly also form a large part of our activities.
SW: My last question for you has to do with your leadership strategy and how you don’t want to become a company that is “stuck.” Are there any other principles that guide the leadership you bring to Go Companies?
JP: I think what the industry needs more than anything right now is to always do the right thing, and that’s difficult. And what I mean by that is that customers get the right loan at the right time in their lives. That means being disciplined and not trying to make a quick buck.
Many lenders today try to place customers in the most expensive loans so they can maximize their revenue per transaction. What drives me every day is always doing the right thing, whether it is for the consumer, for the employee, for the lenders, for the sector.
This team is a phenomenal group of individuals. They have been working together for a long time. There are already exceptionally talented creators working on the platform, and they are already incredibly successful. So it’s a great team and we’re looking forward to building this thing together. And what I’m most excited about is the way the team is already working together. It feels like I’ve come home.
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