PING SS26 collection is very much in line with macro golf apparel trends, albeit selective strengthening the lifestyle and positioning of the brand heritage. The Spring/Summer 2026 men’s range demonstrates this strong alignment with prevailing global sportswear and golf-specific trendsespecially in that performance integration, lifestyle crossover and technical layering. It is less openly focused on […]
In the golf industry the brands that win wholesale aren’t the ones adding more systems, spreadsheets, or manual work. They’re the ones simplify how they sell. The most successful golf brands no longer chase order errorsretraining every new pro shop with outdated software, or spending hours compiling reports to understand what’s selling. Instead, they are […]
For three decadesJ.LINDEBERG has been at the crossroads of Scandinavian design, high-quality sportswear and progressive fashion. In 2026, the brand will enter a milestone year:returning to the PGA Show with purposemomentum and a clear vision for the next chapter. A lifestyle vision for a new generation 2026 marks the launch of J.LINDEBERG’s lifestyle-driven initiative: a […]
For me it has been a crucial aspect of golf sportswear for quite some time, allowing me to wear it not only while playing golf, but also for everyday use. Apparently it is not only crucial for me that sportswear is suitable for everyday use, but also for many people, not to mention performance features. […]