Pixdeluxe | E+ | Getty Images It often starts small. A little concealer. A tinted moisturizer. Maybe an eyebrow gel that goes from borrowed to purchased. For many men, like Daniel Rankin, makeup has gone from something taboo to a way to make them look less tired and more polished. “I remember thinking, ‘Am I […]
Carly Xie looks at facial mask items at the Face Shop, which specializes in Korean cosmetics, in San Francisco, April 15, 2015. Avila González | San Francisco Chronicle | Hearst Newspapers | Getty Images On a recent Saturday at a Ultimate beauty store in downtown Manhattan, Denise McCarthy, a mother in her forties, stood in […]
Through Kandiss Edwards October 5, 2025 Tarang Amin Elf Beauty CEO confirms the dedication of his company to diversity, equity and inclusion. Tarang Amin, CEO of ELF Beauty, confirms the dedication of his company to diversity, equity and inclusion practices. While the Trump administration continues to focus on ‘radical dei policy’, Amin talks about the […]