Generation Z and social media are pushing men’s makeup into the mainstream. The beauty industry is trying to capitalize

Pixdeluxe | E+ | Getty Images It often starts small. A little concealer. A tinted moisturizer. Maybe an eyebrow gel that goes from borrowed to purchased. For many men, like Daniel Rankin, makeup has gone from something taboo to a way to make them look less tired and more polished. “I remember thinking, ‘Am I […]

CEO of ELF Beauty says that ‘diversity is the key’ for the success of the brand

Through Kandiss Edwards October 5, 2025 Tarang Amin Elf Beauty CEO confirms the dedication of his company to diversity, equity and inclusion. Tarang Amin, CEO of ELF Beauty, confirms the dedication of his company to diversity, equity and inclusion practices. While the Trump administration continues to focus on ‘radical dei policy’, Amin talks about the […]