Consumers plan to be highly engaged with brands on social media by 2026. Four in five say they will interact more or the same with branded content as they do now, according to The Social Media Content Strategy Report 2026. In response, 87% of marketers say they want their brand to appear on more social […]
We’re back with the latest edition of our series, @Me Next Time, where we invite Team Sprout and some of our favorite social experts to share what they really think about the latest industry trends and discourse. Let’s just say: Facebook is still a relevant and important network for brands. Even after twenty years, Facebook […]
We are back with the latest edition of our series, @Me next time, where we invite the Sprout team and some of our favorite social experts to share how they really think about the latest trends and industrial discourse. This time we unpack how we can define the business value of social media. To be […]
We are back with a different episode of the Post Performance Report (PPR) – a series in which we compile and analyze social media messages and campaigns that inspire us and split what makes them so brilliant. We not only investigate the flawless creative implementation of every post or campaign, but also the business impact. […]