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While acknowledging that horse racing offered creative approaches to bringing in new fans in 2025, marketing expert Ben Cleminson presented some next-level ideas at the International Federation of Horseracing Authorities conference in Paris in October. Cleminson, CEO of Square in the Air, a racing and gaming marketing agency, presented a number of such ideas during […]
The Open Forum of the 59th International Conference of Pearular Authorities, organized by the International Federation of Horseracing Authorities (IFHA), will be available on the website of the IFHA (ifhaonline.org) Starting at approximately 10:30 CEST (GMT+1) on Monday 6 October via live stream. In addition, a repeat of the conference is placed in the days […]
