Fraudulent listings are a concern When it comes to ad fraud, who exactly is liable for a fraudulent ad that appears online, or in the worst-case scenario, is sold to an unsuspecting homebuyer, is currently unclear, but Miguel Berger, the senior vice president of growth at Ownership shieldsaid consumers won’t hesitate before blaming the cop. […]
The real real estate agency unveiled major AI innovations at the RISE 2025 conference, introducing HeyLeo, a home search concierge, and expanded voice and intelligence features for its agent assistant, Leo CoPilot. Built on Real’s reZEN platform, HeyLeo enables natural, voice-driven real estate searches. Columbus Realtors has collaborated Rayan agent value platform that allows real […]
Tuscaloosa’s housing market recorded 52 home listings for the week ending November 8, 2025, while only 35 new homes came onto the market, creating a net decline in inventory in the metro area. The imbalance comes as 40.2% of active listings show price reductions, marking an aggressive seller response to neutral market conditions. The Tuscaloosa […]
One of the most common themes in the mortgage industry is pointing out the inability to adopt technology. It’s a complaint from almost everyone. But as soon as ChatGPT went mainstream this year, our industry (like everyone else) entered the AI hype cycle. Today is a good day to ask the question: why is it […]
Hello everyone, I’m happy to announce that Alana Hope Levinson comes to work with us as a features editor, and Maxwell Zeff as a senior writer on AI. Alana has had a storied career as a writer and editor of longform journalism; her work has appeared in New York, GQ, Vogue, Dwell, and Rolling Stone, […]
Key Takeaways From February, Microsoft will require employees to come to the office in person three times a week. However, Microsoft AI CEO Mustafa Suleyman already requires employees from his team to be in the office four times a week. Suleyman also prefers open floor plans, where employees sit at open desks, grouped into “neighborhoods” […]
Unlike standard search filters, the system responds dynamically to comments or follow-up questions. For example, a home buyer may comment that a kitchen “needs to be more modern” or adjust criteria after the AI suggests broadening the search area. “We always knew that a search can feel like looking for a needle in a haystack,” […]
Nearly half of Tucson home sellers adjusted their asking prices downward in the week ending November 7, 2025, but the market absorbed 313 properties and added only 221 new listings, a 141% absorption rate that indicates pricing strategies are connecting with buyers. The Tucson metro single-family market recorded 3,539 active listings with an average price […]
The opinions of contributing entrepreneurs are their own. </p><div> Key Takeaways Improve your authority and visibility beyond your website by consistently appearing on trusted review platforms, trade publications, forum discussions, major media outlets, and even authoritative niche blogs. Make your website easy to understand for both AI tools and Google, with clear titles, headings and […]
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