Latest Updates Around The World
In October I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental change in the way sports such as golf tournaments are enjoyed, played, monetized and experienced. Fans have changed of passive viewers to active participants who are more consistently and intentionally engaged. Some flagship events are turning into multi-day festival-style experiences. That’s why […]
Salomon’s spring 2025 campaign, led by DDB Paris. DDB Paris Ask anyone born before the 1990s about Salomon, and he or she will probably think of skiing. Founded in the French Alps, the brand became a pioneer in winter sports equipment, starting with the first ski binding toe box in the 1950s, followed by the […]
The Marshall Islands has the newest soccer team in the world. Tough Lin The football shirt trade is worth billions of dollars. From newly released kits to retro designs that hark back to ’90s legends, the appeal never wanes as supporters – even with the high prices – are willing to dip into their wallets. […]
Through Cedric ‘Big Ced’ Thornton June 23, 2025 “I went with Nike and they concentrated everything around myself,” Jordan said. Without the fact that sneaker brand Adidas could not match much better offer from Upstart Nike, NBA Hall of Famer Michael Jordan would have signed at the German company at the start of his legendary […]
