How much entertainment does the Amundi German Masters 2026 offer?

In October I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental change in the way sports such as golf tournaments are enjoyed, played, monetized and experienced. Fans have changed of passive viewers to active participants who are more consistently and intentionally engaged. Some flagship events are turning into multi-day festival-style experiences. That’s why […]

What can we expect at the grand launch of the 2025 Saudi International Golf Championship?

Golf Saudi has officially confirmed the launch of the 2025 PIF Saudi International powered by SoftBank Investment Advisers, marking the return of one of the world’s most highly anticipated golf events. Scheduled to take place from November 19 to 22, 2025the tournament will take place in the prestigious Riyadh golf club. This year’s edition will […]

What is the Abu Dhabi HSBC Championship’s formula for great entertainment?

We are currently facing a fundamental problem There is a shift in the way sports, such as golf tournaments, are practiced, played, monetized and experienced. Fans have switched from passive spectators to active participants who work more regularly and consciously. This evolving control and engagement dynamics are now crucial, and not optional, for individuals and […]