In October I wrote about the Abu Dhabi HSBC Championship, highlighting a fundamental change in the way sports such as golf tournaments are enjoyed, played, monetized and experienced. Fans have changed of passive viewers to active participants who are more consistently and intentionally engaged. Some flagship events are turning into multi-day festival-style experiences. That’s why […]
Golf Saudi has officially confirmed the launch of the 2025 PIF Saudi International powered by SoftBank Investment Advisers, marking the return of one of the world’s most highly anticipated golf events. Scheduled to take place from November 19 to 22, 2025the tournament will take place in the prestigious Riyadh golf club. This year’s edition will […]
The 2025 Abu Dhabi HSBC Championship Golf features a total prize fund of $9 million for the DP World Tour event. The Abu Dhabi HSBC Championship is the first of the two play-off events to come to an end DP World Tour season 2025 moved to November for the first time in 2024. The event […]
The 2025 Abu Dhabi HSBC Championship will take place at Yas Links from November 6 to 9, with a stellar field battling it out for DP World Tour play-off glory. Rory McIlroy is the headliner of the event, the penultimate tournament of the 2025 DP World Tour seasonis the first of two end-of-season play-off events. […]
We are currently facing a fundamental problem There is a shift in the way sports, such as golf tournaments, are practiced, played, monetized and experienced. Fans have switched from passive spectators to active participants who work more regularly and consciously. This evolving control and engagement dynamics are now crucial, and not optional, for individuals and […]
Ryder Cup Stars and Rolex series Winners Matt Fitzpatrick, Tyrrell Hatton and Robert Macintyre are the newest players confirmed for the Abu Dhabi HSBC championship, which take place from 6-9 November at YAS Links. The trio will become a member of Reigning Masters Champion and Career Grand Slam winner Rory McIlroy in a world-class field […]