JioStar, the official digital and broadcast partner of the ICC Men T20 World Cup 2026has announced that India vs Pakistan has achieved historic milestones in terms of reach and consumption. The match recorded an unprecedented digital reach of 163 million, making it the highest match reach for any ICC event in the T20 format, even surpassing the viewership for the ICC Men’s T20 World Cup 2024 final between India and South Africa.
India’s scintillating performance also saw a 56% growth in reach against India vs Pakistan in the ICC Men’s T20 World Cup 2024 on digital.
On mobile, the game achieved the highest match reach in the competitive phase of any ICC T20 event and 1.2x more than the last India-Pakistan match at the ICC Men’s T20 World Cup 2024. Recognized as the biggest rivalry in cricket, the India-Pakistan match showcased its unparalleled appeal as fans converged on JioHotstar. On CTV, the match reach was 2.4x higher than the India-Pakistan match of the 2024 edition.
The match generated a whopping 20 billion minutes of total viewing time across all screens, highlighting the massive fan engagement. This led to a 42% increase in consumption compared to the previous edition’s match, thanks to the Indian national cricket team’s dominant performance as they extended their head-to-head record over Pakistan in the ICC Men’s T20 World Cup to 8-1.
On linear TV, the highly anticipated match delivered an equally stellar performance, with TVR growth of 71% to become the highest-rated T20 match between India and Pakistan since 2021. The record-breaking engagement on linear TV highlighted the continued power of traditional broadcasting in delivering a massive, collective viewing experience.
With member nations competing hard and putting on a show in this edition, the cumulative reach of the 2026 ICC Men’s T20 World Cup at the end of the group stage will be better than that of the entire previous edition on the digital front.
“The build-up to the India vs Pakistan match at the ICC Men’s T20 World Cup 2026 and the match itself had all the makings of a spectacle. The record-breaking reach and consumption reflects the scale of fan engagement across platforms across this tournament,” said Anup Govindan, Head – Sales, Sports, JioStar.
“This tournament has already delivered exciting moments for fans around the world, and the reaction to the India-Pakistan clash sets the tone for an exciting ICC Men’s T20 World Cup 2026, with the best yet to come.”
Siddharth Sharma, Head of Content, Sports – JioStar said, “The unprecedented viewership and engagement figures for India vs Pakistan are further proof of the country’s obsession with the ICC Men’s T20 World Cup.”
“Complementing the Indian cricket team’s stellar performance on the field with unparalleled scale and choice of unique content offerings, JioStar gives viewers more than one reason to stay locked in as India attempts to beat history and become the first ever consecutive T20 World Champions.”
With India’s place sealed for the Super 8 stage of the 2026 ICC Men’s T20 World Cup starting on February 21, the tournament enters its decisive phase as the defending champions make progress in their quest to “repeat and beat history”.
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