Now that Halloween is over, you may have wrongly assumed that candy season is over. Not like the Hershey Co. has something to say about it. In fact, the sweets have only just begun.
During the virtual preview on November 6, the candy company unveiled four new holiday-themed products and explained how the company is stocked and ready to bring some sweetness to the hectic season ahead.
Here’s what you need to know:
What new items does Hershey have in store?
Hershey announced four new treats to look out for:
- Hershey’s Kisses Snickerdoodle Cookie Candy
- Kit Kat peppermint stick
- Reese’s Mini Trees
- Hershey’s Grinch milk chocolate bar
[Photos: Hershey]
Through extensive market research, Hershey discovered that as many as 76% of people would be interested in purchasing snickerdoodle-flavored candies, and the company is obliging with new snickerdoodle Kisses.
Hershey’s research also confirmed what many of us already know: mint is a popular flavor during the winter months. To capitalize on that trend — and give candy canes a run for their money — Hershey’s new Kit Kat peppermint bars come in three sizes to satisfy all hunger sizes.
Meanwhile, the classic Hershey’s Milk Chocolate Bars continue their collaboration with the Grinch, Dr.’s iconic Christmas hater. Seuss, go on. Popular characters such as Cindy Lou Who, Max and the big-hearted green man himself feature on the packaging and in the design of the chocolate for a fun, festive treat.
Whimsical shapes are also here to stay. Reese’s Peanut Butter Trees, now available in a mini version, are a perfect snack for tree pruning.
How Hershey became a confectionery powerhouse
Today, the Hershey name is synonymous with chocolate bars, but the company actually started with caramel.
In 1886, Milton S. Hershey founded the Lancaster Caramel Co. on in Lancaster, Pennsylvania. Hershey got the idea to make chocolate while attending the World’s Colombian Exhibition in Chicago in 1893, and wasted no time in founding Hershey Chocolate Co. the following year. as a subsidiary of its original company.
In 1900 he sold Lancaster Caramel, but retained the chocolate side of the business. That same year, Hershey began selling milk chocolate bars. Chocolate Kisses debuted seven years later.
In 1925, the Goodbar was introduced and in 1963 Hershey acquired HB Reese Candy Co.
Today, Hershey is the parent company of more than 100 brands, including Jolly Rancher, Rolos and SkinnyPop.
With a market capitalization of about $34 billion, the company reported net sales of $11.2 billion last year. And it’s not just about sweet treats. Hershey’s salty snacks unit in North America grew 10% in the third quarter of this year, which generated $321 million.
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