Executives from SFL and Citroen India
The company will leverage its deep presence and long-standing relationships in Tier 2 and Tier 3 cities to offer competitive interest rates, simplified loan processing and personalized financing schemes to Citroen customers.
“We are excited to partner with Citroen India to help more customers realize their dream of car ownership. Our extensive branch network and commitment to excellent service will ensure a smooth and affordable purchasing experience for all our customers, especially in emerging markets,” said Balachander Gopinath, National Head-Auto, Sundaram Finance
The partnership is part of Citroën’s ‘Citroën 2.0 – Shift to the New’ strategy, aimed at delivering seamless and customer-centric ownership experiences.
“We are proud to partner with Sundaram Finance, a name synonymous with trust and reliability. Their strong regional presence and customer-centric approach perfectly align with our mission to make Citroen vehicles more accessible across India,” added Shishir Mishra, Business Head & Director, Stellantis India.
SFL reported a consolidated net profit of ₹488 crore for the quarter ended September 2025, growing 12 per cent year-on-year (yoy) on higher payouts driven by this year’s festive season. Consolidated revenue from operations for the quarter grew 14 per cent to ₹2,386 crore.
Published on November 11, 2025
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