Study finds chimpers the most followed NFT on social media

Social media plays a crucial role in non-fungal token projects by facilitating two-way communication, promoting loyalty of the brand and building community through interactive content such as polls and shared user experiences. In response to these benefits, many non-fungal token projects have used different techniques, including posting daily updates, to ensure that they build strong confidence. In this very competitive arena, chimpers have emerged as the most followed NFT project with 2.8 million followers.

Chimpers follow tops in social media

Earlier this week, ‘Carls’, one of the high-profile crypto and non-fungal token collectors and researchers, carried out a short analysis to determine which the most followed non-fungal token project was on various social media platforms. In his research, Carls combined Instagram’s data, with +2 billion monthly active users, Tiktok, who has at least 1.59 billion worldwide users from January 2025 and YouTube, with more than 2.7 billion active users from 2025.

Chimpanzee

– Carlitosway 🔺🇸🇬 Token2049 (@carlitoswa_y) September 26, 2025

Carls has discovered that chimpers, a retro-style digitally collected brand on the Ethereum blockchain, with a non-favorable token collection of 5,555 anime-inspired, pixel-art characters made by Pixel Artist Timpers, the most followed NFT project with more than 2.8 million followers. Chimpers is known for its retro, pixel art aesthetics, deep tradition and his focus on telling stories in the web3 space to create a brand that goes beyond NFTs to physical toys, comics and other consumer products.

Pudgy Penguins, a non-giant token project with a limited set of 8,888 PFPs, has emerged as the second most most followed non-gundable token brand, with more than 2.7 million followers. Pudgy Penguins is known for its transformation of a simple Profileoto project into a globally recognized brand with a loyal community, which extends to practical products such as NFT toys that are sold at large retailers, creating physical merchandise and the development of its own metaverse world.

Beanz, a non-fungal token collection from Chiru Labs, with a fixed range of 19,950 PFPs with anime theme organized on the Ethereum blockchain network, has emerged as the third most most followed NFT project on social media, with 988,000 users. Beanz NFTs are known for their different and simple artworks, unique personalities and their exclusive role in expanding the Azuki ecosystem.

Other NFT Projects Following the Beanz NFT in Following on Social Media Include Crynosaurz, A Non-Fungible token Collection with a Limited Set or 10000 NFTS With 691,000 Followers, Azuki, An NFT Collection Featuring A Limited Set of 10. Followers, and Bored Ape Yacht Club, an NFT Collection featuring a limited edition of 10,000 Profile Pictures, with 501 followers.

How does social media help NFTs?

NFT projects use social media for involving and growing their communities by sharing updates, teasing drops, run competitions and promoting discussions on top platforms on social media such as X, Instagram and Tiktok. This strategy helps NFT projects to build up excitement and loyalty, so that they can create exclusive experiences, reward loyal followers and convert casual social media pleasure into dedicated members of the community investing in the growth of the project.

Social media also facilitates meaningful interactions such as likes, shares, comments and direct messages between users and content makers, who in turn build NFT brand awareness, promote customer loyalty and create authentic connections with the public. Social media have formed many NFT projects mainly by acting as a vital marketing and community building platform, which stimulates demand and influences value through promotion and maker involvement.

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