Strategic partnership with Trustco Bank

Trustco Bank enters into strategic partnership with Chatter Buzz Media to expand Florida footprint and strengthen community engagement

(November 18, 2025) – Trustco Bank, one of the region’s most established community banks, has announced a strategic partnership with Orlando-based digital marketing agency Chatter Buzz Media, which was recently named to the Orlando Business Journal’s 2025 Fast 50 list, recognizing Central Florida’s fastest-growing private companies.

This partnership represents an important step in Trustco’s continued growth in Florida, including the recent announcement of its new regional headquarters in Longwood, set to open sometime in early 2026. It also highlights both organizations’ commitment to strengthening local communities through investment, support and economic growth.

As Trustco Bank continues to expand its presence throughout Florida, this strategic partnership with Chatter Buzz will enhance the bank’s digital marketing, community outreach and brand awareness efforts, connecting more Floridians to Trustco’s high-quality banking products and personalized approach to banking.

“We are excited about our strategic partnership with Chatter Buzz Media,” said Robert J. McCormick, chairman, president and CEO of Trustco Bank. “Working with Chatter Buzz allows Trustco Bank to better utilize digital tools, allowing us to expand service and support to our customers and local communities.”

Founded in 1902, Trustco Bank has been a pillar of community banking for more than a century. Known for its ‘Home Town’ approach to offering high-quality, low-cost banking products and personalized customer service, the bank now operates 136 branches in five states, with a heavy concentration in New York and Florida.

Meanwhile, Chatter Buzz Media has become one of Central Florida’s fastest-growing marketing and advertising agencies, being recognized in the Orlando Business Journal Fast 50 for exceptional growth from 2022 through 2024. The agency’s work spans global, national and regional industries, including financial services, healthcare, technology, real estate and tourism.

“Our strategic involvement with Trustco Bank is an excellent opportunity to apply our creative marketing capabilities to Trustco Bank’s offering and community presence,” said Shalyn Dever, CEO of Chatter Buzz Media. “Being recognized as one of the fastest growing companies in Central Florida and partnering with a customer-focused community bank like Trustco Bank with ambitions to expand throughout Florida makes this an exciting next step.”

Trustco Bank’s commitment to customer relationships, community banking and branch accessibility are brand attributes that will help Chatter Buzz connect with the community, customers and future customers.

Chatter Buzz will be responsible for assisting Trustco Bank in expanding the promotion of its banking products, personal service and community initiatives through digital-first storytelling and outreach programs.

“This strategic commitment isn’t just about marketing – it’s about exposing local communities to the products and services Trustco Bank has to offer to help people secure their financial futures, and amplifying the positive impact Trustco Bank makes in local communities here in Florida,” McCormick said. “We are proud to partner with a company that shares our belief in building stronger, more connected communities.”

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About Chatter Buzz Media

Founded in 2012 in Orlando, Florida, Chatter Buzz Media is a full-service digital marketing agency that helps brands grow through innovative strategies, creative storytelling and data-driven results. With expertise in SEO, PPC, web development, content and social media, Chatter Buzz works with clients from various sectors to achieve measurable impact. The agency is a WBENC-certified Woman-Owned and NGLCC-Certified LGBT Business Enterprise, recognized as one of Central Florida’s Fastest Growing Companies in 2025.

For more information, visit www.chatterbuzzmedia.com.

About TrustcoBank

TrustCo Bank Corp NY is a $6.3 billion savings and loan holding company. Through its subsidiary Trustco BankTrustco operates 136 offices in New York, Florida, New Jersey, Vermont and Massachusetts. Trustco has a 120-year tradition of providing high-quality services, including a wide range of deposit and loan products. In addition, Trustco Bank’s Wealth Management department offers a full range of investment services, retirement planning and trust and asset administration services. Trustco Bank is rated as one of the best performing savings banks in the country. Trustco’s common stock trades on the NASDAQ Global Select Market under the symbol TRST.

For more information, visit www.trustcobank.com.