Adam Hofer credits his hyper-local expertise with a lifetime in The Hamptons. “Being hyper-local gives me an additional layer of context, from micro-neighborhood nuances to long-term relationships, that ultimately helps customers make smarter decisions.”
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After starting out as a successful luxury car sales professional, he made the leap into real estate. Although many agents outsource their digital presence, Hofer handles everything herself: the social strategy, the content, the planning, the communication, the follow-up.
“I don’t spend all day on my phone, but I do believe that social media is one of the most powerful tools an officer has when used intentionally,” he said. “For me, it’s a direct extension of how I work: high-touch, consistent, responsive and rooted in building real relationships rather than just posting for the sake of it.”
Hofer spends a lot of time with his family: “Nantucket is our favorite place, one day we hope to have a house there,” he said. Find out how he combines a demanding business with real downtime and how that shapes his approach to his professional and personal life.
Name: Adam Hofer
Title: Certified real estate salesperson
Experience: More than 20 years of experience in the sale of luxury items, including more than seven years in real estate
Location: Hamptons
Broker name: Douglas Elliman
Sales volume: Hamptons sales volume is consistently $100 million (what more can I say to improve this, for the team as a whole?)
Rankings: No. 5 as an individual in the Hamptons and No. 22 in the country after my first full year. Now the No. 3 team in the Hamptons and the No. 6 team in the country.
What’s a big lesson you’ve learned in real estate?
Always be attentive to class so that you learn every day. You can certainly learn from each trade what to look out for or how to improve the next trade.
But the biggest lesson I learned early on, and one that I’m reminded of every day, is that patience is the most important part of this. Patience in dealing with others, patience with the results you are looking for: every part of this business is based on patience.
I feel like a lot of agents fail there. This takes time. We all want instant results, but most of the time in this industry that’s just not possible and out of our control. However, if you are patient, you will see all the results you hoped for.
What is the most important thing you learned in school or pre-licensure classes?
Ha! One acre is 43,560 square feet.
What is the best advice you ever received from a mentor or colleague?
Do something real estate related every day. This is not a part-time endeavor; However, you don’t have to work 16-hour days to be successful either.
But following this advice and implementing it has played a major role in my success. It’s simple. It means that if you don’t have any showings or meetings scheduled, you don’t have to just sit on your hands. You are looking for a real estate-related activity for the day to keep you active, educational and relevant.
It’s so simple and most people don’t do it. If I have an empty agenda for the day, I call a customer or colleague for a cup of coffee or hold a few open days. You always get something out of it and it keeps the pipeline full.
What would you tell a new agent before he or she starts in the business?
This isn’t reality TV, it isn’t a part-time gig and pick an area of focus. You can’t be everywhere all the time.
What should customers know before starting a real estate transaction?
Let’s talk about preparation. What happens if we find a buyer, or if we find something we like? Preparation is super important on both sides. Conversely, I also like my buyers or sellers to know that they are not obligated to do anything until they sign a contract, which takes the pressure off and ultimately leads to better decision making.
What type of media have you learned the most from?
I usually don’t find inspiration through other real estate related shows or podcasts. For some reason, agents seem to believe that they qualify as a life coach or motivational speaker, and that is absolutely not the case. There’s a lot of BS in that space.
I have found it most helpful for myself and my business to look at people like the Jamie Dimons and Ken Griffins of the world and listen to what they have to say, how they think about things outside the market, how they network, how they grow, how they lead, how they get out of tough situations, listen to their war stories, etc.
Especially when working in the markets I work in, it is important to stay abreast of the trends and mindsets of high net worth individuals; it will only make you better at what you do.
If you could do anything other than real estate, what would it be?
This may not count, but if I could, I would like to be involved in development, renovation of historic homes or new construction, but really a whole community, like a private golf club surrounded by homes. In non-real estate terms, I would get back into the auto business if I had unlimited resources and could own or run my own dealership.
The why of both is that I believe that through my experience and vision I can deliver incredible products or experiences.
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