Stop and stare at the Genesis G90 Wingback Concept

For now, Genesis suggests this Wingback is “more than a showpiece,” which is encouraging, adding that it is an “embodiment of a decade of innovation, accelerating the next chapter of Genesis’ journey.” Certainly something like this feels like it would be a more viable Magma production car (they don’t all have to be orange!) than some of the more adventurous recent concepts, not least because the Wingback is built on the existing G90 architecture. In addition, there will be a new RS6. And the M5 Touring is already here. It’s easy to make the case.

Moreover, the Wingback looks great thanks to the well-known Genesis signals. This isn’t a radical departure for the brand; it is a logical extension, up to a length of 5.1 meters and a wheelbase of 3.2 meters. It has the Genesis lights, the Genesis grille and the Genesis Parabolic Line, albeit on the sexiest shooting brake style station wagon you’ve ever seen. The arches are wide without being cartoonish, the double spoiler setup is smarter than you might have thought, the carbon is delicately applied… it looks fantastic. Genesis suggests that it ‘has an aggressive attitude, while maintaining an aristocratic attitude’. We couldn’t have said it better ourselves. But perhaps most importantly: the Wingback really looks, down to the somewhat strange exhausts, good exterior mirrors and an antenna. There’s even an interior that looks like a perfectly normal interior, complete with the same kind of suede as in the GV60 and green contrast stitching where that car used orange. Perhaps this concept sits a bit low at 22s, but otherwise it looks completely ready for the slopes.

Of course, Genesis also has some form with station wagons, having offered the G70 as a Shooting Brake not too long ago. It wasn’t hugely good, but it looked smart and the creator clearly wanted to try different things. As Chief Creative Officer Luc Donckerwolke puts it: “Right now there is, let’s say, a multiplication of the number of SUVs. And this rapid growth will lead to saturation. This is the moment when other typologies of cars will become attractive again. That is why I strongly believe that there is no typology monoculture.”

Although the G90 sedan isn’t offered in the UK, in markets where it is there is a 415bhp turbo V6 option. Not quite powerful enough to take on the 700+ hp hybrids, though better than you’d expect. Since the four-door isn’t available with an electric powertrain, any Wingback-style car that made it to the showroom, unlike many of the Genesis ranges, would likely use an internal combustion engine. After all, I wouldn’t like to have four exhausts just for show.

The G90 concept has been pitched by Genesis as a “bridge between Magma and the custom One of One program,” so any version made will be super exclusive. But the very fact that these things are said might indicate that Genesis is thinking about making some. They could certainly name their price, especially in green. Donckerwolke concluded: “Magma doesn’t shout; it invites. Where most seek aggression and extremes, we seek balance. Magma is designed to reward, not challenge; to complement, not intimidate, the driver.” Interesting. Let’s hope to hear more about the Wingback Concept in 2026.