Wimbledon is known for its strict completely white clothing code for players, and now Stella Artois is following the example with a special-edition can.
To play in the Wimbledon championships in Wimbledon, England, players have to wear all white, from their hats to their socks to the soles of their shoes. The only exception is trim that can be a maximum of one centimeter wide at the neckline or sleeves. Are A dress code rooted in traditionAnd even if tennis clothing has become more colorful and more expressive, the organizers of Wimbledon have held on to their rules. Now Stella Artois, who has sponsored the Wimbledon championships since 2014, has considered that dress code as inspiration.
[Image: Stella Artois]
All white except purple-and-green trim that says “Wimbledon 2025” for the occasion around the top, is the look in relief with an elevated Stella Artois Wordmark and embellishments that give it an elevated look. This is not designed to look like a normal beer can. David Beckham appears in a promotion poster for the can that “still calls an excellent Wimbledon outfit”.
[Image: Stella Artois]
Stella Artois has previously paid a tribute to the Wimbledon clothing instructions in Special-Edition Packaging. In 2023 stores sold in the UK White bottles with vertical green and purple stripesBut the bottles had many colorful decorations that the cut would not have made if a player wore it on a polo shirt, such as a full-color Stella Artois logo and gold text. The relief details of the new can bypass that problem with a logo that is still completely white.
Tennis clothing is now mainly in the trend, and with his Wimbledon look, the Stella Artois of Anheuser-Busch shows how a beer brand can come up with the strictest dress code in all tennis.
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