While traditional financial giants roll tokenized rewards and stablecoin payment rails, Solayer‘s product head, Joshua SumThe company does not see these developments as threats, but as a validation of its crypto-native approach.
Sum speaks with Benzinga prior to the launch of Solayer, Sum emphasized why speed, composability and benefits from the real world will be critical distinctive factors as competition increases.
Web3 infrastructure company Solayer has today launched Solayer Travel, a crypto-Native hotel booking platform promising discounts of up to 60% on more than a million worldwide hotels.
The service is exclusively accessible for holders of Emerald Card, who use a crypto-linked use Visa map powered by USDC USDC/USD.
The move indicates the company’s broader ambition to integrate on-chain finance into daily usage scenarios.
In an interview, Sum discussed how the company positions its emerald green card in a financial landscape that is increasingly populated by traditional financial players (Tradfi) players who are experimenting with stablecoins and Tokenized loyalty programs.
“We see the accession from Tradfi to Stablecoins and Tokenized rewards as validation, not as a threat,” Sum said. “Most of those systems remain closed, while Emerald Card offers Real-World benefits, rewards on chains and worldwide use from the first day.”
Solayer’s competition strategy, according to SUM, depends on product conductivity and vertical integration in the high -speed environment of Solana.
“Our lead is vertical product speed on Solana: faster UX, Crypto-Native Integrations and a culture to move quickly and to build in a way that TradeFi-featured operators cannot,” he added.
The newest range of the company, Solayer Travel, is an example of this approach.
Through a partnership with Enterevel, a supplier of non-public, wholesaler B2B Hotel Inventory, the Crypto users platform gives access to rates that are usually reserved for airlines, company booking aids and exclusive card holders programs.
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Users have access to the discounts by registering for an Emerald card, loading it with USDC and making bookings through a user interface that reflects traditional travel sites.
ALEA research reported average savings of 35% versus large platforms such as Booking.com and Expedia.
Sum said that the technical challenge was less about front-end design and more about back-end tuning.
“Crypto payments are not native supported by most hotel suppliers,” he noted. “So we have built a real-time bridge that converts USDC to Fiat at the checkout without sacrificing non-offodial architecture.”
While Tradfi institutions have started developing stabilecoin products and exploring tokenized assets, the clarity of the regulations remains an obstacle.
Sum Said Solayer’s long -term strategy anticipates a modular future.
“Today we are USDC-first for liquidity and reach, but the platform is ready to support regional stablecoins, CBDCs and solution payments. We are building for a future where Stablecoins Mainstream Hails are, no solutions.”
Despite recent regulatory uncertainty in the US, SUM remains optimistic that Stablecoins become fundamental for cross -border financial infrastructure.
But he emphasized the importance of Crypto-Native adaptability. “We are not waiting for the legislation to validate the model. We have already been implemented,” he said.
The launch of Solayer Travel is the first step in a wider route map.
The company plans to add global flight bookings, ESIM data packages, access to the airport lounge and caretaker services to the platform in the coming months.
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