Social Media Benchmarks 2026 [Infographic]

Want to better understand your social media performance and what to expect from your social marketing and promotional efforts?

This will help. The team of Social insiders recently published their latest social media marketing benchmark reportwhich looks at average performance metrics based on a total of 70 million messages TikTok, Instagram, Facebook and X.

The full report looks at engagement rates per post, impressions, likes, comments, and shares, as well as posting frequency benchmarks for each app.

That provides comparative context on what to expect in each of these apps, based on the latest trends. And while these types of reports are influenced by the specific profiles analyzed and the content of each message, they can help you better contextualize your performance and set more realistic benchmarks for your process.

The most important notes out Socialinsider’s 2026 report Are:

• TikTok’s engagement rate stands at 3.70%, up 49% year-over-year
• Instagram’s engagement rate is 0.48% and will remain almost stable in 2025
• Facebook had an average engagement of 0.15%, which dropped in early 2025 and then gradually declined
• The average number of comments per post fell on TikTok (24%) and Instagram (16%), signaling a shift towards more passive engagement
• Brands post an average of 5 posts per week on Instagram and TikTok

Some helpful notes that may give you a better idea of ​​what to expect from your post performance this year.