MartechCharts regularly emphasizes data from interest in marketers and marketing activities professionals.
According to Gartner’s report, three of the four American shoppers expect to pay more, “2025 Holiday Advertising and Consumer Trends Marketing.”
The report said that one in four Americans intend to spend less generally during the holiday season of 2025, and 40% expect fewer discounts.
Discounts are a lever that can attract retailers to create the question when shoppers look closely at their expenses. But data from Klaviyo who measured the retail trade during the 2025 Labor Day -weekend (Thursday to Monday) grew compared to 2024, while discounts were more difficult to find.
The data from Klaviyo said that the volume of discounts fell in sporting goods (-8% after year) and clothing/accessories (-3%), while most other categories remained relatively flat.
It is possible that slimmer stock levels owed rates or supply chain changes have discouraged from discouraging retailers from offering more discounts in 2025.
Despite fewer discounts, Klaviyo found the average order value (AOV) $ 10 years in the clothing category. If the question and expenditure without discounts hold, consumers can be correct in their prediction to see fewer discounts during the holidays.
It is also easier for sellers to focus more closely on discounts on customers instead of applying wide discounts to every shopper.
Previous graph: Holiday shopping starts earlier this year
Fuel with free marketing insights.
Martech is owned by Semus. We continue to use high -quality coverage of marketing topics. Unless stated otherwise, the content of this page is written by an employee or a paid contractor of Semus Inc.
About the author
Mike Pastore spent almost three decades in B2B marketing, as an editor, writer and marketer. He wrote for the first time about marketing in 1998 for Internet.com (later Jupitermedia). He then worked with marketers at some of the best known brands in B2B Tech Creating Content for Marketing Campaigns at both Jupitermedia and Quinstreet. Before he came to Third through Media as the editorial director of the Marchech website, he led the question generation at B2B Media Company TechnologyAdvice.
#Shoppers #expect #discounts #holidays #Farmer