Seven Capital And MARKINGin collaboration with the iconic British company Charles Farrishave unveiled a bespoke signature scent Amber Citrinemade exclusively for 100Kensingtonthe new £500 million residential development (GDV) on West Cromwell Road, delivering the only new vertical village in the Royal Borough of Kensington and Chelsea.
A partnership rooted in British heritage
As a Royal Warrant holder with a 180-year history of master craftsmanship and an understanding of the power of scent to evoke an immediate sense of place or memory, Charles Farris was a natural choice of partner to collaborate with to create a distinctive, yet delicate, bespoke fragrance.
The team of Charles Farris were inspired by the many green spaces everywhere 100Kensingtonincluding the stage and roof gardens, and the linear park, with the scent of each gently calming and evolving with the seasons.
With top notes of bergamot, lime and mandarin, middle notes of saffron, amber and ylang-ylang, and base notes of moss, musk, vetiver and cashmere. Amber Citrine provides an immediate calming, sensory connection for visitors 100Kensington‘s newly opened marketing suite, which subtly connects to the brand new vertical village and gardens, via outsized ceramic reed diffusers.
This unique fragrance, tenderly created to embody the tranquil feeling of home that it encapsulates 100Kensingtonhas been used to make candles and diffuser oil, the latter used in a set of five bespoke, organically shaped, earth-toned ceramic holders, designed by award-winning East London ceramic artist Louise Power. Her design for the custom-made ‘vessels’ is inspired by 100Kensington and the integrated nature of the buildings connected via gardens and green spaces, which form the core of the plan, with the earthy colors of cream, taupe and black linking directly with the external colors of the buildings.
The barrels can be arranged singly or in pairs, with the cut away semicircles of each barrel revealing a bisected circle, representing the coming together of the new barrels. 100Kensington community and its inclusive character. The custom scented candles, packaged in tins with lids, are available to buyers as a sensory reminder while their new home is completed.
100 Kensington: a new architectural landmark
With an architectural masterplan by John McAslan & Partners and detailed design by Corstorphine & Wright, 100Kensington will provide a new architectural gateway to Kensington, with seven striking buildings designed around a central podium garden containing the tallest tower to date in the borough, delivering 462 new homes, including 276 market-sold apartments and 186 affordable homes. The new vertical village also offers gardens and terraces, a pavilion building for cinema screenings and events; a health club with gym, swimming pool and fitness studio; concierge, retail and office buildings.
James Moody Chief Operating Officer of SevenCapital says: “When ordering a custom scent to define and evoke 100Kensington, Charles Farris was the clear choice. With its history of almost 200 years of fine British candle craft and its status as a Royal Warrant holder, it spoke both to the wonderful history of Kensington and a seamless sensory link to the pioneering architecture, modern luxury, contemporary quality and craftsmanship on offer in the only new vertical village in the Royal Borough. Visitors to the newly opened marketing suite at 100Kensington will be gently enveloped by the scent, creating an immediate sensory connection with their new home.”
Timothy Duggan-Rees, Retail and creative director at Charles Farrissays: “Creating scent memories is a delicate, complex art, as selected strands of memory become permanent, indelible layers that build an emotional bond with a favorite place. To create a bespoke scent for reed diffusers and candles that embodies embodiment 100Kensington‘s peaceful feeling of home, we moved on Charles Farris‘s 180 years of experience in candle making and delved deep into the Borough’s heritage and royal connections. The result was suggestive Amber Citrineinspired by The Orangery at Kensington Palace, with a fresh modern twist in the contemporary top notes of bergamot, mandarin and lime.”
To create a tailor-made signature scent 100Kensington, Charles Farris delved deep into the history of the municipality to forge a sensory and emotional story through scents. With a brief to create a universally appealing fragrance that can evoke a sense of tranquility, Charles Farris worked with master blenders on a range of possible scents, from floral scents inspired by the gardens of Kensington, lush scents from the area’s bounty, wildflower notes, woodland and meadow notes from the Royal Parks of Kensington, and musk inspired by the libraries of the Natural History Museum.
The distinctive scent would become known as Amber Citrineinspired by the early 18ecentury Orangery at Kensington Palace, probably designed by the visionary architect Nicholas Hawksmoor on behalf of Queen Anne. With its top notes of bergamot, mandarin and lime, followed by amber, ylang-ylang, moss and vetiver, the fragrance gently evokes the past and connects seamlessly with a new and innovative sense of place.
Charles Farris: A Legacy of British Candlecraft
Charles Farris’s story goes back to 1845, when it started making candles for London’s leading churches. The company was granted a Royal Warrant from His Majesty King George V in 1935, followed by warrants from Her Majesty Queen Elizabeth II in 1955 and Her Majesty Queen Elizabeth The Queen Mother in 1984. Today, with a commitment to sustainability and time-honored British candlemaking at the Wiltshire-based factory, Charles Farris continues to supply candles to Westminster Abbey and St Paul’s Cathedral, and holds a Royal Warrant from His Majesty King Charles III.
Charles Farris has also become known worldwide for its elegant, multi-coloured dinner candles and its range of luxury scented candles and reed diffusers, the result of carefully guarded fragrance recipes blended for them by some of the world’s best perfumers.
Likewise, Kensington and Chelsea (which gained Royal Borough status in 1901, following the death of Queen Victoria, who was born at Kensington Palace) have long been synonymous with luxury, success, innovation and quality. 100Kensington builds on this tradition, set on a 1.7 hectare site that was originally part of the hunting grounds of the Kensington estate of Lord Protector Oliver Cromwell and his son Richard, and which was part of Prince Albert’s ‘Albertopolis’ plan for a Victorian science park in the 1850s.
Step inside our immersive marketing suite
Prices at 100Kensington range from £895,000 to £5 million, with first entries planned for 2027.
The new one 100Kensington marketing suite, with full scale model and show home, and the welcoming scent of Amber Citrineis located 154 – 158 High Street Kensington and is open Monday to Sunday.
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