The campaign aims to arm investors with critical knowledge to protect themselves against a series of misleading practices -from fake -trading apps and deepfake advice videos to non -registered investment tips circulating on social media platforms. SCAMs such as ‘guaranteed returns’, pump-and-dump controls, DABBA trade and fraudulent foreign portfolio offers have non-processing investors and eroding the trust in the capital markets.
The #sebivssCam initiative will use an extensive multimedia strategy that includes television, radio, digital platforms and social media to distribute vital safety information.
Investor awareness programs will also be carried out in physical, digital and hybrid formats to ensure Outreach in both urban and rural areas, with content available in several languages to meet the various investor base of India.
According to a release, the campaign will bring ordinary red flags to the attention and help investors to make informed decisions by verifying trading platforms and advisers through the official portals of Sebi and NSE.
NSE urges investors to only participate with Sebi-registered intermediaries and to avoid non-rejected chat groups or app apps. Victims of fraud are encouraged to report incidents to cybercrime.gov.in Or Dial The National Cybercrime Helpline in 1930. Since Sebi strengthens its regulatory guardrails, this campaign underlines a broader shift to strengthening investors through education, transparency and digital vigilance – the key to protecting Indian investor community in an increasingly complex financial landscape.
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