During the quarter, the company expanded its music portfolio with film releases including Tamil album Idli Kadai with Dhanush, Bengali album Dhumketu and Malayalam album Sahasam. Non-film scores included releases from Badshah’s chart-topper Kokaina and Honey Singh’s Mashooqa. Saregama has rolled out more than 1,500 film and non-film tracks in nine languages.
The live events sector gained momentum with ongoing shows from Diljit Dosanjh’s Aura Tour and the second edition of Disco Dancer in Dubai, reinforcing the company’s push for premium experiential music IP.
Saregama worked with brands like Hero, Flipkart, Myntra, Titan, L’OrĂ©al, NPCI and Britannia for integrated campaigns leveraging its music and IP assets. The catalog was also featured on Amazon’s Two Much with Kajol and Twinkle and Netflix’s Dining with the Kapoors.
The company hired 18 new artists during the quarter, bringing the total to over 230 with a cumulative follower count of over 200 million. The digital footprint on YouTube, Instagram and Facebook reached 400 million followers and subscribers. Avarna Jain, Vice Chairman, Saregama India, said: “H1 FY26 remained stable, reflecting overall industry conditions, and the outlook for the second half remains strong with a number of key projects and partnerships lined up. The company is in a strong position with its aggressive investment strategy coupled with diversification of business segments.”
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