Salesforce buys AI startup to boost its enterprise search capabilities | MarTech

Salesforce buys AI startup to boost its enterprise search capabilities | MarTech

Salesforce has acquired Israeli startup Doti AI in a deal reportedly worth around $100 million, betting big on enterprise search technology that’s barely out of stealth mode. For marketers, it’s a sign that AI’s next step is making internal knowledge directly accessible through campaigns, teams and tools.

Founded last year, Doti AI describes itself as a “Work AI” company focused on breaking down knowledge silos in enterprise tools including Slack, Jira, Notion and Salesforce. The platform uses contextual AI to help teams surface information and automate internal responses, such as answering questions in Slack channels without being asked twice. In January, the company raised a $7 million seed round led by F2 Venture Capital.

Dig deeper: AI forces a shift from data silos to shared customer context

The deal suggests that Salesforce sees strategic value in Doti’s approach to real-time, cross-platform data access, especially as it looks to deepen AI capabilities on its Customer 360 platform. The acquisition boosts Salesforce’s pursuit of more intelligent and integrated workflows.

The Doti deal is Salesforce’s latest acquisition aimed at improving data quality, reliability and availability. Over the past two years, the company has acquired Zoomin for unstructured content structuring, Own Company for data protection and compliance, Tenyx for AI voice agents and, most importantly, Informatica for cloud data integration and management. Each plays a role in building agents who can not only talk to customers, but know what they’re talking about.

Doti’s ability to unify internal knowledge across fragmented systems complements these acquisitions by giving Salesforce’s growing suite of AI tools something they can actually use: context. For marketers and operations teams, this means a future where agents not only respond faster, but do so with information from across the enterprise.

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