The idea is to eliminate what Salesforce calls the “toggle tax” — the friction of jumping between tools — by allowing users to ask ChatGPT questions like “Show me my uncontacted leads” or “Update this capability to Closed Won,” and get real-time results powered by Salesforce data. The app not only provides information, but also handles and automates tasks such as reassigning leads or creating strategic plans.
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In addition to productivity gains, the app is designed to work safely. It runs on Salesforce’s Agentforce Trust Layer, which means it respects existing permissions and ensures that proprietary customer data remains within Salesforce standards. The Agentforce Sales app is now in open beta for eligible Salesforce customers via the ChatGPT app directory.
“With this app, we meet salespeople where they already work,” said Kris Billmaier, GM and EVP of Agentforce Sales at Salesforce, in a release. “It’s not just chatting, it’s action.”
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Constantine von Hoffman is editor-in-chief of MarTech. A veteran journalist, Con has covered business, finance, marketing and technology for CBSNews.com, Brandweek, CMO and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra and many other publications. He has also been a professional stand-up comedian, has lectured at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and board games, and is the author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife Jennifer, and too many or too few dogs.
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