Sales of Ford Mustangs are recovering. This is what the numbers show

After a shaky start to 2025, Ford Mustang sales ended on a high note and are already continuing into the new year. The Dearborn-based automaker sold more Mustangs in January 2025 than a year earlier, with sales up 50.4 percent.

Ford sold 3,609 Mustangs in January, easily surpassing the Mach-E. The automaker sold just 1,040 units of its electric crossover, with sales down as much as 70.5 percent since the end of federal stimulus. Last year the Mach-E outsold the Mustang, but we don’t expect that to happen until 2026.

Mustang sales got off to a very slow start in 2025, dropping 31.6 percent in the first three months. Sales rose 3.2 percent in the second quarter and then fell 10 percent in the following quarter. It was only in the fourth quarter that sales figures really started to show signs of recovery.

Ford ended last year selling 12,515 Mustangs in just three months, a 66.5 percent increase that helped the model overcome a 10.1 percent sales shortfall in 2024. Mustang sales reached 3.0 percent in 2025, but it’s too early to know for sure whether Ford will repeat that success before 2026.

Although Mustang sales are trending upward, they still remain well below pre-pandemic levels. Ford sold just over 72,000 Mustangs in 2019, up from 122,000 in 2015 with the launch of the S550. Mustang sales have never been the same after the mid-2000s and the Great Recession; the company sold 166,530 units in 2006.

Taking Motor1s: The Mustang may still be America’s best-selling sports car, with sales finally trending upward, but the car still has fewer buyers than ever.

Consumers continue to buy crossovers, trucks and SUVs, but can’t or won’t add a Mustang – or other sports cars – to their garages as sales across the segment are trending downward. This is a good start for the Mustang, but we don’t expect it to be a banner year for the model.