Rough and rugged on the floor of the 2026 Detroit Auto Show, in photos

Here in the upper Midwest, snow, gravel, mud, and janky-dirt roads are playgrounds rather than deterrents for certain pickup truck and SUV owners.

There is life beyond the mundane concrete and far away from the job site, which explains exactly why Jeep is tearing down to maintain its traction, why Ford is launching Raptors, Tremors and now a Bronco RTR, why Subaru has plunged into the wilderness, why Ram has resurrected the Hemi-powered TRX pickup and why, oddly enough, the GMC Hummer EV exists.

The 2026 Detroit Auto Show is underway (ends Sunday, January 25), but the show floor in downtown Huntington Place is clearly aimed at consumers who have made pickups and SUVs the most active vehicle segments in America.

Since the show opened to the public on January 17, visitors have been lining up for rides in battery-electric vehicles such as GMC Hummer, Cadillac Escalade IQ, Jeep Wagoneer and Recon, Ford F-150 Lightning and Polestar 4.

Meanwhile, across the floor, Stellantis set up a playground for Jeep test drives on a makeshift, undulating off-road course, and Ford did the same in its space for fans of the Bronco.

TopSpeed ​​walked the floor and collected four photo galleries looking at the main vehicle segments represented.

Toyota Land Cruiser

The first gallery focused on exotics and sports cars, while this one emphasizes pickups and SUVs.

Ford Bronco RTR

GMC Canyon AT4X Edition

GMC Hummer grille

Bronco win at Baja 500

2026 Ford Bronco ready for Filson fires

Ford Bronco Raptor

Ford Bronco off-road, indoors

Ford CEO Jim Farley

Ford Super Duty Trucks

Muddy Jeep Gladiator

Jeep’s indoor playground

Jeep Recon EV

Ram 1500TRX

Jeep Recon

Ram Power wagon

Subaru Outback

Subarus in Motown