Robert Irwin leads Top Talent Report | Television tonight

Robert Irwin, host of I’m a celebrity, get me out of here!, has been named Australia’s most popular broadcast personality for the second consecutive year in the Australian Talent Index’s Top Talent Report 2025.

He was closely followed by comedian, podcaster and TV personality Andy Lee, who left Hamish Blake behind for the first time.

Rebecca Gibney also featured strongly on the Top Talent Report, debuting on the overall list in 2025 at No. 1. 4 and ranking as the most popular female celebrity.

4,000 Australians were surveyed about consumer awareness, attitudes and feelings towards a range of Australian talent, including celebrities, broadcasters, comedians, sports stars and chefs.

Compared to the 2024 list, Dr. Chris Brown has fallen one spot to No. On March 5, celebrity chef Manu Feildel was taken over by comedian Glenn Robbins, while singer Marcia Hines made her debut in the Top 10 this year, along with tennis legend Todd Woodbridge and MasterChef Australia‘s Poh Ling Yeow.

Comedian Kitty Flanagan, journalists Peter Overton, Ally Langdon and Natalie Barr and Sophie Monk have disappeared from the Top 10 this year.

How broadcast talent scores

Most familiar
Veteran Seven Network journalist and newsreader Chris Reason is considered Australia’s most trusted broadcaster, followed by chef and TV presenter Karen Martini and 10 News sports presenter Tara Rushton.

Most sympathetic
Network 10’s new host Big brotherNova radio announcer and Network 10’s Cheap seats Cultural correspondent Mel Tracina is the most likeable presenter of the past, followed by the famous chef and TV presenter Master chef celebrity, Courtney Roulston.

Most controversial
KIIS FM radio host Kyle Sandilands was again considered Australia’s most controversial broadcaster in 2025, followed by comedian Jim Jefferies.

Most entertaining
Australian comedian Aaron Chen is considered Australia’s most entertaining broadcast talent in 2025, followed by TV host and social media star Jimmy Rees and actor and comedian Glenn Robbins.

Most recognizable
Podcaster Mitch Churi has been named the most recognizable TV personality for the second year in a row.

Breakfast TV and radio
In the TV and radio battle for breakfast, Nine’s Today The show’s co-host Karl Stefanovic tops the list, narrowly beating KIIS FM Breakfast co-host, Kyle Sandilands and Nova Sydney Breakfast co-host Kate Ritchie.

TV news and current affairs – most reliable
Nine’s Peter Overton topped the list again in 2025 as Australia’s most trusted news broadcaster, followed by Seven Network’s Mark Ferguson.

Famous chefs and food critics
Curtis Stone topped the list this year, followed by Manu Feildel and Matt Preston.

Sports presenters
The most respected sports presenter was former AFL player and coach and now Seven Network and 3AW commentator Leigh Matthews, followed by Seven’s Bruce McAvaney and former netballer and Nine commentator Catherine Cox.

Comedians
Sam Pang emerged as the best comedian this year, followed by Dave Hughes and Hamish Blake.

Managing Director of Talent Corp, Mark Noakes, said: “The Talent Index was created to meet the industry’s need for robust, data-driven metrics that measure a personality’s appeal well beyond social media likes and engagement.

“Our Talent Index 2025 confirms that audiences respond strongly to personalities who combine authenticity with reach. Robert Irwin topping the list once again demonstrates the commercial power of a celebrity whose appeal is both broad and familiar.

“For marketers, the Index is more than a popularity ranking; it’s a data-driven tool that highlights which personalities can reach the broadest possible audience within a campaign’s target demographic, which you can’t find in ChatGPT or Google’s Gemini.”

The Top Talent Report showcases the latest findings from the Australian Talent Index – a unique, comprehensive talent measurement system that measures consumer awareness, attitudes and sentiment towards a range of Australian talent, including celebrities, broadcasters, comedians, sports stars and chefs. This year, a nationally representative sample of more than 4,000 Australians was surveyed by Lewers Research, assessing more than 500 personalities and commenting on how they felt about each based on a number of measurements*.

The Australian Talent Index is calculated by subtracting the number of people who dislike a personality from those who like or love it, giving each a score ranging from -100 (universally disliked) to +100 (universally liked).

*Methodology: A survey of 4,000 Australians who were asked their opinions on a range of personalities within broadcast talent. The Talent Corp Australian Talent Index ranges from -100 to +100, based on how recognizable and well-liked a personality is (the higher the number, the better). Lewers also asked people to describe in a few words how they felt about each personality. These words were classified into emotions based on an extensive library of more than 20,000 words and phrases to identify how people feel about a personality. As a final step, respondents played a kind of word association game to understand their gut reaction to different personalities.