In the first quarter, many companies record the past year in a yearbook. Such a book is often full of figures, successes and highlights. There are also coffee table books: real statement pieces that usually serve for decoration, but which can also be used as promotional material. Let you have one later book printing for your company? Then it is useful to know the differences and to know which book or books suit you.
A look back in figures and story
A yearbook looks back on one full year within your company. You collect everything that mattered: growth figures, goals achieved, but also the milestones and moments that made the year so special.
The strong thing about a yearbook is that it is more than a standard overview of annual figures. You link results to the story behind that year: what you stood for, what you achieved and what steps you took. Internally it is a great document to share with your team, and externally it helps to show customers, partners and new colleagues what you are building towards and how you got here.
From decoration to conversion
Most people know a coffee table book (or coffee table book) as a decorative piece or as a luxury photo book. Photographers and artists in particular like to bundle their work in it. For them it is a selection of photos, images and highlights. Such a book can be just as valuable for entrepreneurs, but as a promotional tool. With your own coffee table book you can show at a glance who you are, what you make or do and what you stand for.
The great thing about a coffee table book is that it doesn’t have to be about one specific year. Whether you have just started or have been in business for some time, you can go in any direction. For example, tell the history of your company, share projects and customer cases, or give a behind-the-scenes look at your processes and craftsmanship. This makes it a tangible, extensive business card that arouses curiosity among potential customers and partners. Do you want to continue the style completely? Then you can make matching make business cards in the same look & feel as the book. This way, after a conversation, you can immediately provide something that perfectly matches your appearance.
Choose what suits your goal
The purpose for which you have a book printed is decisive, whether you have a yearbook made or opt for your own coffee table book. If you want to show what you have achieved in a year, a yearbook is a perfect fit. If your brand experience is top priority and you want to promote it, then a coffee table book is an ideal option and addition.
Creating these books is also easy, as long as you keep the goal in mind. A coffee table book is mainly image-driven, while a yearbook often contains more text. What you choose depends on what you want to show or tell.
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