The statistics are coming true Flashscore’s British Yearbook 2025which analyzed billions of interactions between match centres, team pages and player profiles to measure how supporters actually consume football.
The report explains: “Flashscore’s UK Yearbook 2025 provides a comprehensive snapshot of how Britain and Northern Ireland consumed sport over the last twelve months, measured not by sentiment or silverware, but by hard user data.”
Instead of trophies or opinions, the rankings were based purely on behavior, clicks and engagement.
Liverpool are at the top of the British club attention rankings
During the year, Liverpool recorded 5,345,696 UK profile visits, more than any other club in the country.
Manchester United followed on 4,509,000 and Arsenal on 4,334,117, confirming a clear gap at the top.
| Club | British profile visits |
|---|---|
| Liverpool | 5,345,696 |
| Man united | 4,509,000 |
| Arsenal | 4,334,117 |
Flashscore noted that football itself remains dominant, generating 5.94 billion UK views by 2025, but within that landscape Liverpool stood out as the biggest club draw.
The data also challenged the traditional ‘big six’ narrative, with Newcastle United overtaking Tottenham in engagement figures.
For us, it reflects something that supporters often claim: attention is not always directly linked to league position, with Arne Slot’s side currently sixth in the Premier League but still leading the country in terms of interest.
Liverpool’s players continue to attract global attention
The viewing power is also visible at player level.
Mo Salah is the fifth most watched footballer in Britain with 800,132 profile views.
| Player | Viewed |
|---|---|
| Kylian Mbappe | 931,457 |
| Erling Haaland | 927,521 |
| Harry Kane | 876,721 |
| Lamine Yamal | 863,236 |
| Mo is wrong | 800.132 |
Transfer-related names were also prominent, with Alexander Isak and Hugo Ekitike both in the top rankings.
That pattern is consistent with broader trends around the club’s global reach.
Liverpool has already been identified as the most supported Premier League side among the American public, underscoring how its fanbase continues to expand beyond England.
Speculation over Salah’s long-term future is also adding to the spotlight, with the Egyptian striker repeatedly the subject of discussion over whether he could leave Anfield in the coming transfer windows.
Flashscore’s overall conclusion paints a clear picture: engagement follows story and star power, and Liverpool are still generating both on a scale that no other English club can currently match.
In other words, regardless of league position or short-term form, we remain the team people watch.
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